Gulf Construction Online - Cersaie 2021 unveils new 'melting pot of projects, culture'

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Cersaie 2021 unveils new 'melting pot of projects, culture'

11-03-2021

As part of its focus on the world of Italian and international contract furnishing, Cersaie 2021, the world's largest exhibition of ceramic tile and bathroom furnishings, will be unveiling a new exhibition space with innovative content called the Contract Hall.

Occupying the whole of Hall 18, this space will be entirely devoted to this segment of the construction market and will have a specially designed layout serving as a meeting point between supply and demand, said the event organisers.

In response to requests made by visitors and exhibitors at previous editions of the show, the organisers of Cersaie decided to create this space to expand the exhibition’s role as a model of excellence for all aspects of the world of design, materials, interior design, outdoor design in the broadest sense, and the culture of building and living in Italy and throughout the world.

Kitchens, interior and exterior finishes, lighting technology and home automation, outdoor and wellness are the new exhibition sectors that will be hosted in this new space at Cersaie 2021.

The move is aimed at expanding the range of products of interest to designers, architects and the building profession in general, as well as retailers and other commercial players operating in the contract sector.

Special attention will be devoted to the exhibition layout, which will combine style and elegance with practicality to ensure that these new product areas provide a truly unique and informative visitor experience.

The central hub of the Contract Hall will be Archincont(r)act, the more than 2,200 sq m exhibition space inaugurated in 2019 that hosts internationally renowned architectural firms operating in the various areas of the real estate market, said the organisers.

The architectural firms themselves become key players at Cersaie, further expanding the exhibition content, the range of stakeholders involved and the fields of interest, which in turn will benefit from the presence of highly qualified investors and contractors.

Archincont(r)act 2021 will be a high-traffic area where a lounge will be set up to host events and presentations.

The new feature of this year’s event is that each participating architecture firm will have its own 64 sq m exhibition space where it will install a mock-up exploring the common theme of the Outdoor Spa, said the organisers.

The Contract Hall aims to create a virtuous circle interconnecting products, projects and investors, thereby cementing Cersaie’s status as the largest temporary showroom in the world, they added.-TradeArabia News Service