Brazilian natural stone exports closed 2024 with revenue of $1.263 billion, a 12.7 per cent increase compared to 2023, according to the Brazilian Natural Stone Association (Centrorochas). 

 

In December, the sector achieved $125.3 million, 64.1% more than the same month in the previous year, marking the highest December result in history.

 

This remarkable performance reflects internationalisation efforts carried out by It’s Natural - Brazilian Natural Stone, a programme promoting Brazilian stones abroad, executed by Centrorochas in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil).

 

The cumulative 2024 result, although not surpassing the 2021 record of $1.34 billion, indicates recovery following declines in 2022 (-3.4 per cent) and 2023 (-13.3 per cent). 

 

“Market behaviour in 2021 was the result of the initial strategic partnership between Centrorochas and ApexBrasil, combined with strong demand generated by the Covid-19 pandemic in 2020. In 2024, even amid a global logistical crisis, we continued our recovery efforts, investing in infrastructure improvements and strengthening the image of Brazilian stones abroad. We will keep focusing on innovation and sustainability to maintain this growth momentum,” highlights Tales Machado, President of Centrorochas.

 

Commercial expansion and global projection

The international presence of Brazilian stones was strengthened in 2024 through participation in renowned trade shows such as KBIS and Coverings (USA), Xiamen Stone Fair (China), Marmomac (Italy), and Vitória and Cachoeiro Stone Fair (Brazil). Additionally, the sector organised lectures for architects and designers in key markets like the United Arab Emirates, the United States, and Italy, encouraging the use of Brazilian stones in projects worldwide. Simultaneously, prospective missions were conducted in countries such as Australia, India, and Poland, identifying opportunities and reinforcing Brazil's commitment to meeting diverse demands, further expanding its global market presence.

 

The US remains the primary destination for Brazilian natural stones, accounting for $711.1 million in revenue from January to December 2024, a 16.86 per cent increase from the previous year. China ($218.5 million) and Italy ($82.8 million) complete the top three global clients. - TradeArabia News Service