As Burj Dubai reaches the pinnacle, the shimmering façade of the tallest tower in the world will attract people from miles around to its crowning glory.

The growing concern regarding the sustainability of our environment has created an ever-increasing awareness of the need to reduce energy consumption in buildings. One effective method that can be used to achieve this is the use of brise soleils (sun-shades), which are incorporated into the building façade construction.

Viewcol, a unique and innovative glass imagery product from Australia, will be introduced in the Middle East market by the UAE-based IQ Interlayers at the Big 5 show next month. Viewcol is high-quality imagery on PET (polyethylene terepthalate) foil for lamination in glass.

The UAE’s design-led construction drive for unique, aesthetic structures, which has been gaining increasing momentum in recent years, has been challenging and pushing the limits of design and engineering. It has also meant that architects and builders are now demanding technically-advanced specialised materials to create them.