01 August 2012

SIGMA Paints has launched a new decorative finish, Sigmulto Funoun, that draws its inspiration from the “legacy of Italian artists” and offers customers a choice of 42 different colours to suit their needs and taste.

“Italians have an artistic touch and our new product is inspired by the legacy of Italian artists while combining quality and luxury to stimulate new sensations,” says Jordi Ekkers, product manager at Sigma Middle East. “Sigmulto Funoun gives you the opportunity to create your own ambiance that reflects your personality through its special effects.”

The new product, which is targeted at the residential market, is a water-based pearlescent interior finish consisting of a coloured base coat and a special selected pearlescent powder to create the effect desired.

Sigmulto Funoun is available in six unique base coats – including Sunshine Brightness, Tender Red, Glamour of Brown, Dazzling Mystery, Ocean Tranquility and Pure Emeralds. After selecting a base coat colour, customers can create the desired effect by adding one of seven pearlescent powders offered such as silver, gold, Vert (green), violet, yellow, blue and rose. A total of 42 colours can be created combining each of the six base coats with seven pearlescent powders.

Commenting on the advantages of the new product, Ekkers says: “Sigmulto Funoun gives you the ability to create different designs; it has a unique pearlescent effect and is available in a wide range of colours. The product has an excellent spreading rate.”

He says the new range is currently being actively promoted in the market. “We are starting with in-shop demonstrations wherein we will show and train applicators at all our shops. We can also show all available colours, as well as answer any queries from the attendees.”

In addition, a whole room has been created for these products at the Sigma design shop supported by inspirational pictures, examples of multiple effects and colours, together with an inspirational movie.

There are also actual samples available at the shops to show the product at its best.

The Dammam-based paints and coatings specialist will also upload a demonstration movie on Sigmulto Funoun on the company’s website (www.sigmapaints.com) shortly. “This will show all necessary steps for a successful application,” says Ekkers.

“Sigmulto Funoun is totally new to the market and as it will be sold through our dealers, we are confident that it will be widely used by various customers throughout the kingdom,” he concludes.

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