01 December 2017

DAF Trucks of the Netherlands has signed a strategic partnership appointing the Al Naboodah Group Enterprises (ANGE) to represent the DAF brand in the UAE, offering sales and after-sales services.

DAF is a premium commercial vehicle manufacturer that builds industry-leading trucks in the finest facilities in Europe. Under the partnership, ANGE will unveil the latest models of DAF trucks.

The deal marks Al Naboodah Group Enterprises’s entry into the UAE’s truck industry, while further diversifying its portfolio of global brands.

Commenting on the partnership, Buti Al Naboodah, deputy CEO commercial for ANGE, says: “Our new partnership with DAF represents a new milestone and a new business stream for the group and is considered a landmark step to reinforce trust and reliability to our commercial vehicle industry stakeholders.”

On his part, Michiel Kuijs, director of sales operations for DAF, says: “As a premium brand, DAF wanted to be sure that we had a well-respected and very professional partner that represents our values. We looked for a partner who shares our ambitions in terms of quality, after-sales, services and customer satisfaction. We found the right partner for the future in Al Naboodah Group Enterprises with a proven track record just like DAF.”

DAF’s new product range includes light-, medium- and heavy-duty trucks that cater to a wide variety of segments and applications. The trucks are highly reliable, environment-friendly, fuel-efficient and durable vehicles – resulting in a lower TCO (total cost of ownership), smooth on-road travel and optimum comfort for the driver.

DAF trucks are made in a high-tech environment with advanced 3D and CAD CAM-computer programs and state-of-the-art development facilities. Engines are put under the most extreme conditions, at temperatures from -20 to +50 deg C to test their efficiency.

Ajit Kumar, chief operating officer commercial, transport and electrical for ANGE, says the partnership allows the group to provide truck customers in the UAE with best-in-class quality and after-sales service.

As a demonstration of confidence in the brand, ANGE has incorporated 60 DAF trucks into its own fleet across a range of applications. Due to their superior level of performance, ANGE has supplied 520 VDL buses powered by DAF engines to the Dubai Roads and Transport Authority (RTA).

ANGE is one of the UAE’s oldest and most respected family conglomerates with a diverse portfolio of businesses. Employing more than 16,000 people of over 40 nationalities, ANGE’s core business focus covers civil engineering, building and MEP (mechanical, electrical and plumbing) as well as a diverse portfolio of global brands in the transportation, travel, electrical, logistics, agriculture and fit-out arenas. ANGE manages the Saeed & Mohammed Al Naboodah Group, which is a well-respected UAE family company founded in 1958.  

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