GPI’s facility in Bahrain ... state of the art.
GPI aims to eliminate fakes in the market
01 December 2018
Gulf Plastic Industries (GPI), a leading manufacturer of thermoplastic pipes and fittings in Bahrain since 1968, says it is striving to eliminate the phenomenon of fake and duplicate products in the market by taking serious steps and legal actions in this regard.
GPI’s chairman and management team also aims to maintain the company’s policy of producing a diversified range of products to the highest international standards while developing new products that complement its current range.
There is much competition in the market which is driving its efforts to introduce new products, according to Pascal Dufrasne, the company’s general manager. “Competition drives us to be the best we can be. It takes us out of our comfort zone and forces us to create better products and services,” he says.
The company is exploring new markets worldwide and as an initial step, it has participated in several construction exhibitions locally and globally, the most recent being The Big 5 Construct East Africa show in Kenya, to expand the scope of its business. At the exhibition, GPI successfully represented the country by being the only Bahraini participating company, he says.
Furthermore, and after long discussions, the company signed a number of agreements with approved distributors to supply its products in the Saudi market.These GPI distributors are experienced both in sales and marketing and understand how best to sell to their customers.
“By having a network of distributors in different regions, we can ensure that our products have national and global coverage. This will help our business and maximise our sales potential,” says the general manager.
He says since the company’s inception, its people have always been the main driver of growth. “This includes our employees, suppliers and customers, without whom it would have been impossible to achieve the company goals and objectives,” he adds.
“GPI has strong roots and is totally committed to serve its customers and the community. In addition, the company is fully geared to meet the challenges of tomorrow’s world,” he concludes.
