Renault has supplied 12 of its heavy-duty trucks to Middle East Ready Mix Concrete, marking its first order to the concrete supplier and a major deal in the UAE.

01 December 2019

Middle East Ready Mix Concrete, one of the UAE’s leading concrete suppliers, has taken delivery of 12 new Renault Trucks K models, representing one of the French brand’s big conquest deals in Dubai and the Northern Emirates this year.

This is the first time that Middle East Ready Mix Concrete has purchased Renault Trucks.

The K 480 T6x4 heavy-duty trucks are equipped with 48 cu m tipping trailers and will be used to transport aggregates and other products to various facilities in Dubai and Abu Dhabi.

In choosing these specific models, the Dubai-based company cited their proven abilities in the field of operation, high standards of safety and impressive fuel efficiency. 

The K Heavy Construction Range trucks are equipped with the latest features and technology. Fitted with 13-litre engines, they offer a capacity of 120 tons and have automated transmission along with all-wheel drive (AWD) capabilities that deliver full power to all the wheels, according to a spokesman for Renault.

“This makes them ideal for heavy-duty use and strengthens the models’ abilities to tackle off-roading in the UAE’s tough terrains,” he remarks.

The new trucks return low fuel consumption figures and meet Euro 5 engines emission standards, making them among the most environment-friendly options in the market, he adds.

Also key to Middle East Ready Mix Concrete’s decision was the flexibility offered by the Renault Trucks’ finance programme, which was introduced to support construction businesses and can be tailored specifically to a business’ needs. The scheme provides a number of payment options designed to reduce payments or initial down payments, to build equity, and fixed rates for enhanced finance control.

Commenting on the deal, Middle East Ready Mix Concrete CEO Ally Edha Awadh says: “We were impressed by the new K 480 heavy-duty trucks’ robustness and high fuel efficiency, along with the very competitive Renault Trucks’ finance offer. These factors made Renault Trucks the natural choice when we decided to expand our fleet.”

Middle East Ready Mix Concrete was founded in 2005 and is part of the international Lake Oil Group of Companies. The company has two fully automatic concrete batching plants, with attached ice plants, in Dubai Investment Park, Jebel Ali. It is one of the largest concrete suppliers in Dubai and uses the latest technology to create the highest quality readymix concrete and precast products.

Renault Trucks (Middle East) commercial director Guillaume Zimmermann says this new fleet order further cements the group’s position as a market-leading truck manufacturer trusted by many large companies across the region.

“Our vehicles are known for being sturdy and reliable with a leading position in terms of fuel efficiency, consequently enabling our customers to deliver greater productivity and control operating costs to the benefit of their companies,” he adds.

Building on the legacy of more than a century of French truck know-how, Renault Trucks supplies transport professionals with a wide range of services and vehicles (from 2.8 to 120 tons) that are adapted to local and regional distribution, construction and long-distance activities.

The design and assembly of Renault Trucks vehicles, as well as the production of most components, is carried out in France. These vehicles are sturdy and reliable with low fuel consumption that enables them to deliver high productivity and control operating costs.

The company has a dealership network comprising over 1,500 service points to distribute and service its trucks.  

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