01 August 2021

Seera Group, one of the largest travel and tourism companies in the region, and Kaden Investment, a real estate developer in Saudi Arabia, have announced the signing of a master hotels development agreement – a joint venture to manage and develop hotels in various projects developed by Kaden Investment throughout the kingdom. The first hotel will be launched at Riyadh Front, a mega-development set to transform the future of business and leisure in Riyadh.

Aimed to lead the industry towards better experiences, Kaden Investment is a real estate developer with a track record of delivering long-term projects, notably Riyadh Front and The Logistics Park.

The hotel is located 10 minutes from King Khalid International Airport and within the business area of Riyadh Front, which is a major business park for local and international organisations, and the Shopping Area, a one-stop shopping, dining, and entertainment destination.

The hotel is surrounded by other big projects such as an under-development neighbourhood by Roshn, a national community developer backed by Saudi Arabia’s sovereign Public Investment Fund (PIF). It will also be near the Riyadh Front Exposition and Conference Center (RFECC), the kingdom’s largest exhibition and conference centre, located near King Khalid International Airport.

Abdullah Al-Fassam, CEO, Kaden Investment, says: “Riyadh Front is one of the newest additions to Saudi Arabia’s expanding commercial real estate, developed and managed by Kaden Investment. We have full confidence that the first hotel will be a success. This cooperation with Seera will create hotels with smart and innovative architecture, as well as cutting-edge infrastructure and a one-of-a-kind experience.”  

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