01 December 2022

Ideal Standard, one of the world’s leading manufacturers of innovative bathroom solutions, has officially inaugurated its Dubai Design and Specification Centre in Dubai’s City Walk area.

With a clear view of Burj Khalifa, the 700-sq-m centre offers a unique experience from inside and outside alike, says Ideal Standard.

The showroom is designed by the Italian designer and founder of Palomba Serafini Associati, Roberto Palomba himself, to be as a one-stop destination for all bathroom solutions. Palomba is also the Chief Design Officer at Ideal Standard.

The latest move cements Ideal Standard’s endeavours across the Middle East and Africa to bring design and performance together by creating innovative products and solutions for private and public bathrooms, it states.

Speaking at the launch, Ahmed Hafez, the CEO at Ideal Standard Mena, said: “The Design and Specification Centre inauguration is an organic expansion to our presence in the region to support our partners by showcasing our latest product designs and innovations as well as providing inspiration, information and space for training and research. There, our customers can find an experienced team to get practical advice in the planning and designing of bathrooms.”

On the new venture, Palomba said: “We are extremely excited to inaugurate our new experience centre which is aligned with Ideal Standard Singular, a new approach to specification. It also brings together the company’s deep product knowledge, sector expertise and design services to enable customers to easily choose from thousands of products to create the right solution for their space. Drawing on our cross-sector experience to help plan and deliver your bathroom project, we can support our clients at every stage of the design process.”

To mark the occasion, the centre hosted a two-day celebratory event on November 3 and 4 which attracted more than 500 guests from the region, including distributors, leading architectural firms, famous interior design studios and members of the media.

“Thanks to its partnership with Italian design studio Palomba Serafini Associati in 2019, Ideal Standard has been able to inaugurate a new era of innovation and design that meets the demands of modern life,” remarked Frederick Trzcinski, the Vice President Marketing and Innovation (Middle East and Africa).  

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