Gulf Construction Online - Green drive in limelight at Ideal Standard event

Events

Green drive in limelight at Ideal Standard event

01 August 2023

Ideal Standard, a renowned provider of bathroom solutions and products, hosted a special event ‘Together for a Better Future’ last month in Dubai where the company showcased its sustainability initiatives and also reiterated its commitment to becoming greener in its operations.

Headquartered in Brussels, Belgium, Ideal Standard International runs its operations in more than 60 countries across Europe, Middle East and Africa. With total bathroom solutions as its core business for over 100 years, the company designs, manufactures and supplies ceramic sanitary ware products, bathroom mixers, furniture and accessories, bathing and showering solutions for residential, commercial and institutional buildings.

Ideal Standard is the company’s international flagship brand for bathroom solutions across all regions. It also owns leading European brands: Armitage Shanks, Porcher, Jado and Vidima.

Its regional unit, Ideal Standard Mena focuses on the growth and massive business opportunities within the Middle East, Egypt and Africa market, with head offices in Dubai, UAE.

As part of its efforts for a ‘greener world,’ Ideal Standard had recently released its new sustainability report, entitled ‘Together for a Better Future’, that sets out nine key commitments focusing on decarbonisation, the circular economy, product innovation, safety, and equality. These commitments align with the sustainability principles defined by the UN Global Compact, which Ideal Standard joined in 2022.

With a target of reducing carbon emissions by 30 per cent in 2030 and achieving complete carbon neutrality by 2050, Ideal Standard is committed to driving impactful change, said a spokesman for the company.

In addition to its renewable electricity usage, Ideal Standard has switched to 100 per cent FFS/PEFC sustainable certified timber in all products and eliminated 80 tonnes of virgin plastic from packaging through optimisation and sustainable alternatives.

Ideal Standard also aims to achieve zero-waste to landfill by 2030 through innovative recycling solutions and reusing waste materials in their manufacturing processes, he stated.

Recently, the company launched Aesth|ethics, a carbon-neutral pop-up event in Venice, Italy, which highlighted its design excellence, ethical achievements, and sustainability commitments.

The company also published Environmental Product Declarations (EPDs) for more than 5,000 products, providing architects and specifiers with detailed information on the environmental impact of their offerings.

“As part of our dedication to reducing carbon emissions, Ideal Standard had successfully switched to 100 per cent renewable electricity in its UK ceramic plants in 2021. This transition has resulted in a remarkable reduction of 2,200 tonnes of CO2,” stated the spokesman.

Additionally, the installation of photovoltaic panels at its Wittlich production facility in Germany in 2022 has generated an impressive 2 million kWh of onsite renewable energy, he stated.