01 March 2024

Juffali Commercial Vehicles (JCV), the sole distributor of Mercedes-Benz trucks and buses in Saudi Arabia, emerged as a leading performer at the Mercedes-Benz Trucks & Buses Elite Class MENA Awards. JCV secured the coveted title of “Mercedes-Benz Trucks Distributor of the Year 2023” for the MENA region, alongside seven additional awards across various categories.

These awards, which recognise outstanding achievements in the commercial vehicle industry, highlighted the company’s dedication to excellence and innovation in the ever-evolving sector.

The event, held in Dubai recently, saw the participation of Mercedes-Benz Trucks general distributors from around the MENA region.

The company’s success was recognised in areas including marketing, training activation, service, and trucks and buses sales, and underscored its commitment to customer satisfaction and dedication to delivering an exceptional Mercedes-Benz truck driving experience.

“This accomplishment reflects JCV’s well-rounded business approach, focusing not just on selling premium trucks but also on providing excellent after-sales support, engaging with customers, and implementing comprehensive training programmes,” said Heiko Schulze, CEO of Juffali Commercial Vehicles, who received the awards.

“This success is the result of years of hard work, continuous effort, and our focus on our principles. JCV is proud to be one of the leading companies in the Middle East with a long history of diversified business,” he added.

JCV’s first-place finish signifies its dedication to raising the bar for the entire Mercedes-Benz network within the MENA region and reinforces its position as a leader in the region’s commercial vehicle sector, Schulze remarked.

The recognition across multiple categories reflects the company’s comprehensive approach to the commercial vehicle industry and focus on customer satisfaction, establishing JCV as a worthy member of the exclusive Elite Class circle.

“JCV’s triumph serves as an inspiration for others within the industry, demonstrating the power of dedication, collaboration, and a customer-centric approach. Its achievement paves the way for continued excellence within the Mercedes-Benz network, ultimately benefiting customers across the region,” Schulze concluded.

In addition to being the sole agent and distributor of Mercedes-Benz trucks and buses in Saudi Arabia, JCV is also the authorised distributor of Fuso trucks and buses in the kingdom. 

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