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Experts to discuss AI, VR role in security at Intersec

01 October 2024

Global management consulting firm Kearney will address the crucial role of Artificial Intelligence (AI) and Virtual Reality (VR) in predictive and personalised security solutions at Intersec Saudi Arabia which kicks off in Riyadh this month (October 1 to 3).

Now in its sixth edition, Intersec Saudi Arabia has become the kingdom’s largest and most significant exhibition and conference for the security, safety and fire protection industries. The event showcases expertise and industry solutions from around the world, according to 1st Arabia Tradeshows & Conferences, the event organiser.

During Intersec, Kearney’s experts will address delegates at the Future Security & Safety Summit on the first two days of the event, which will also feature the latest thinking and insightful discussions on emerging global threats, crisis response strategies and risk and resilience, among other key topics.

Kearney will also discuss the robust security measures required at major events such as the World Cup, Riyadh Expo 2030, and the Winter Olympics and provide the latest updates on the risks associated with the rise of technology and the strategies to tackle these threats.

Andrea Lugini, the Partner and MEA Security Lead (Aerospace, Defence & Securities) at Kearney, said: “AI will be the backbone of predictive security solutions in smart cities, analysing data from multiple sources to prevent incidents before they happen.

“Meanwhile, VR Technologies will assist security in preparing for diverse situations by simulating real-world scenarios and creating more effective, personalised security protocols.”

During the Future Readiness Programme on October 3, government officials, security leaders and Kearney experts will convene to discuss the current security landscape and pioneering future-ready solutions.

Riham Sedik, Show Manager – Intersec Saudi Arabia, Messe Frankfurt Middle East, said: “As the exclusive Knowledge Partner for Intersec Saudi, Kearney will provide valuable industry knowledge into the security landscape from an international and regional perspective.”

“Intersec Saudi offers a prime platform for attendees to network with industry leaders and explore cutting-edge solutions to support the industry’s goals for a secure and sustainable future,” he noted.

The exhibition component of Intersec Saudi Arabia will cover five product categories, which include Commercial and Perimeter Security, Cybersecurity, Homeland Security and Policing, Fire Rescue, and Safety and Health.

According to organisers, there has been unprecedented demand from exhibitors this year, with space increasing by 34 per cent from 2023. The event now covers a total area of 23,000 sq m across five halls and includes a dedicated outdoor space.

Intersec Saudi Arabia, organised by 1st Arabia and licensed by Messe Frankfurt, is held in association with the High Commission for Industrial Security and The General Directorate of Saudi Civil Defense.

Bilal Al Barmawi, CEO and Founder of 1st Arabia Trade Shows & Conferences, said: “Intersec Saudi will bring together thousands of security and safety professionals from around the GCC region to strike lucrative deals and stay at the forefront of the industry.”

“Next-generation technology is an important part of the agenda, and we look forward to showcasing world-leading experts and solutions at the largest event to date,” he added.