Gulf Construction Online - Ideal Standard unveils eco-conscious solution

Manufacturers & Procurement

UltraFlat Evo ... comfortable, aesthetic and slip resistant.

Ideal Standard unveils eco-conscious solution

01 November 2024

Ideal Standard has introduced what it describes as “the next evolution in sustainable shower trays” with the fully recyclable UltraFlat Evo range. Crafted from the innovative material StoneTech, these trays combine sustainability with sleek design and practical features, offering an eco-friendly solution without compromising on style or functionality, says the leading European provider of bathroom solutions.

The new trays have been created with environmental concerns as a top priority, according to Ideal Standard’s EcoLogic approach to new product development, which integrates sustainability into manufacturing processes and finished products.

The four pillars of EcoLogic touch every phase of a product’s lifecycle and focus on reducing carbon dioxide (CO2) emissions and waste, saving energy, water and other natural resources, while promoting hygiene and protecting vulnerable users, according to Ideal Standard.

Frederick Trzcinski, Vice President Commercial MEG and Marketing MENA at Ideal Standard, says: “With UltraFlat Evo, we’ve successfully blended sustainability with forward-thinking design, creating a product that elevates bathroom aesthetics while supporting our environmental goals. This new offering is a key milestone in our ongoing effort to deliver innovative, eco-conscious bathroom solutions.”

He continues: “This launch is an important stride in our journey to reduce environmental impact while providing our customers with cutting-edge design that aligns with both their style preferences and sustainability values.”

UltraFlat Evo ... crafted from StoneTech.

UltraFlat Evo shower trays, he says, are meticulously designed to minimise environmental impact. Crafted from StoneTech, an advanced material containing 35 to 40 per cent recycled content, including marble and production waste, these trays are entirely fiberglass-free and 100 per cent recyclable. At the end of their life, they can be repurposed for road bases or construction projects. StoneTech also requires approximately 45 per cent less resin than acrylic shower trays, while maintaining exceptional durability.

The commitment to sustainability extends to the trays’ packaging, which is completely plastic-free and made from recyclable and sustainable materials. Additionally, the trays feature a bacteriostatic surface, enhancing cleanliness and providing built-in protection against harmful bacteria. Independent tests confirm that UltraFlat Evo trays offer best-in-class cleanability.

Aesthetics and comfort were key considerations in their development. The surface of UltraFlat Evo trays features a subtle fine-grain texture that creates a smooth, matt finish, reminiscent of finely sanded stone. This texture not only provides a tactile, natural touch but also ensures the highest level of slip resistance with a Class C anti-slip rating – achieved naturally, without any additional treatment. The trays are comfortable to use, aesthetically sophisticated, and offer maximum safety, Ideal Standard adds.

With a modern rimless design and a slim profile of just 35 mm, the trays can be installed either on top of or flush with a tiled floor, creating a sleek look in any bathroom while enhancing accessibility. The collection is available in 26 different sizes, offering flexibility in bathroom design, and the trays can be safely trimmed on all four sides to accommodate various room dimensions and features.

The new UltraFlat Evo range has been rigorously tested to meet the highest industry standards and quality requirements. These trays do not discolour or wear from long-term exposure to changing lighting conditions. Additionally, they undergo strict inspections for chemical resistance and consistently pass these tests according to industry standards, says the manufacturer.

The new UltraFlat Evo range is the latest addition to Ideal Standard’s expanding portfolio of bathroom solutions designed with sustainability in mind. Thanks to Ideal Standard’s Singular philosophy, the Evo shower trays integrate seamlessly with products across the entire portfolio, enabling architects, designers, and homeowners to create spaces that meet their exact needs and requirements.

UltraFlat Evo is part of the UltraFlat family of shower trays, which also includes UltraFlat S+ and UltraFlat S i.life.

Ideal Standard International, part of Villeroy & Boch, is a world-leading manufacturer of high-quality residential, commercial and healthcare bathroom solutions. Headquartered in Belgium, the company employs over 7,000 people, operating at eight manufacturing sites and serving over 100 countries across Europe, the Middle East and Africa.