UAE Focus

UAE Focus

Jotun unveils new product range

01 December 2004

Jotun Paints, a leading manufacturer of protective paints and marine coatings, has announced several new innovative products being introduced in the region at a product launch in Abu Dhabi.

One of the biggest industrial product launches for Jotun in recent years, it will also feature a conference as part of a global strategy for the company to retain reliable standards worldwide, says a company spokesman.
The event saw Jotun introduce six new products and one entirely new concept for the industry. In excess of 40 sales managers from throughout the Middle East region had been invited to the conference in Abu Dhabi and were given detailed information about the product by international product ambassadors, who had been flown in to offer detailed information about the product benefits.
“Jotun Paints has implemented this global launch strategy to ensure that each market has consistent information about the new products,” says regional brand manager Venkat Krishnan. “As a market leader it is vitally important to provide our customers with dependable, accurate information, particularly in the industrial sector where regional legislation for marine coatings and such like may vary.”
The new products include Jotamastic Smart Pack, SeaForce Antifouling, Hardtop PSO, Hardtop Flexi and Tankcoating, along with the re-launch of Baltoflake and Waterfine.
“All these products are designed for the protective and marine sector and are considered to be extremely advanced in terms of current market offerings. The products have been in development over the last three years where they have undergone extensive research and development before being approved by several independent laboratories around the world.
“The standard of these products really is groundbreaking. Currently there is nothing in the market that can compare. We are anticipating that there will be a huge demand for the new coatings throughout the region,” Krishnan adds.
Elaborating on the characteristics of the product he says: 

  • Jotamastic Smart Pack is a unique product for maintenance onboard offering high quality corrosion protection. Practical for application by roller or brush it is ideal for smaller jobs and compatible with all topcoats;
  • Seaforce Antifouling takes three steps forward with Seaforce 30, 60 and 90. The new technology involved in these products offers more predictable performance and low DFT (dry film thickness) request at a very competitive price;
  • Hardtop PSO provides highest flexibility compared to other polisiloxanes, excellent gloss and colour retention and low DFT;
  • Hardtop Flexi – considered the most flexible topcoat on the market – is impact resistant, with excellent adhesion for all primers and fast drying;
  • Baltoflake product, which has been re-launched, is known for its rapid drying time. The product offers 1000 to 1500 microns in one coat giving long lasting corrosion protection;
  • Waterfine is a complete system that can be applied in one day. Norsok pre-qualified, the product is environmentally friendly for both those applying the product and the environment; and
  • Tankguard (storage) is a very economic product targeted at product tankers and storage tanks.



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