AL Haleef Paint Factory, a Riyadh-based manufacturer of paints, bases its market strategy on the strength of the quality of its products.''Our strength is the high quality of our paints,'' says Saleh Ahmed Al Haleef, owner and general manager.

THE Dammam-based Zamil Rubber Products Factory has more than doubled its exports during the last five years.The exports have risen from 26 per cent of the total sales in 1994 to a forecast 57 per cent in 1999, says a company spokesman.

ZAC, which exports air-conditioners to 23 countries, has added several new units to its existing product range of central air-conditioners to achieve superior efficiency using high technology.ZAMIL Air Conditioners (ZAC), the Dammam-based manufacturer, has over the years become a major supplier of air-conditioners to the international market.