National Bank of Bahrain (NBB) has inaugurated its newly established, flagship branch at Seef Mall,a top shopping and lesisure destination in the kingdom, under the patronage of the Central Bank of Bahrain (CBB).

The ceremony was attended by the Bank’s Board, management and staff, led by NBB chairman Farouk Yousuf Khalil Almoayyed, alongside some of the Bank’s long standing business and retail customers, partners and the media.  

The event saw guests receive an exclusive tour of the new premises where key features of the Bank’s new digital flagship model were unveiled and demonstrated. This includes a host of new technology driven tools and resources that help customers – both retail and business – more swiftly and effectively conclude their banking transactions either in branch or online.

Additionally, guests were able to experience other new services aimed at enhancing the customer journey. This includes an onsite “Meet & Greet Service” to help guide and train customers on how to leverage the Bank’s new automated transaction machines as well other digital platforms and services, new dedicated counters and meeting rooms for business customers (corporates and small & medium enterprises – SMEs), who can now already transact online through NBB’s Business Online Banking, as well as a host of differentiated services for priority customers.

Khalid Saad, CEO of Bahrain Fintech Bay of which NBB is a founding partner, delivered a presentation on the collective efforts underway to drive the advancement and adoption of financial technologies to meet evolving customer demands.

Farouk Yousuf Khalil Almoayyed said: “We are grateful for the patronage and support of Central Bank of Bahrain, which continues to give unprecedented support to the Kingdom’s financial industry. This includes providing the right frameworks and foundations to help Banks like NBB innovate, adapt and ensure that we can take our market leadership forward in a sustainable fashion.

“We are very proud to launch this new flagship branch of the future and of the many other innovations underway to make banking more efficient and seamless for all of those we serve. I’d also like to congratulate NBB’s management and staff on this occasion and acknowledge the hard work and achievements of our transformation – with this new branch a tangible example of that work and of things to come.” – TradeArabia News Service