Visa, the world’s leader in digital payments,  has announced the appointment of Malak AlSaffar as the Country Manager for Bahrain.

 

AlSaffar has a strong history with Visa. She started her career with Visa six years ago as a member of the legal team, before moving into business development in 2018. Malak brings over eight years of diverse industry experience, having worked with top-notch law firms in the Middle East.

 

Shashank Singh, Visa’s General Manager for Bahrain, Kuwait, Oman and Qatar, said: “We are excited about Malak’s appointment as Visa’s Bahrain Country Manager. With proven management and leadership skills and a strong understanding of the Bahrain business, I am confident she will further deepen our local partnerships that will enable us to continue to drive the expansion of electronic payments and help to achieve Bahrain’s digital commerce objectives.”

 

Backed by progressive regulations and a forward thinking government, Bahrain is emerging as a fintech hub in the region. As the payment landscape continues to evolve and diversify, Visa is committed to continue supporting its partner banks, new entrants and the government, the company said.

 

AlSaffar said: “I am thrilled to have the opportunity to lead our operations in an exciting market such as Bahrain. As a Bahraini myself, it excites me to drive changes in my home country, which is soon becoming a hot spot for new and innovative solutions." - TradeArabia News Service