Amazon Payment Services (APS) has unveiled a programme that aims to support startups across the Middle East and North Africa (Mena) region who are looking to grow their business online. 

 

The ‘Startups Go Online’ suite will offer startups free and discounted services, tools, and resources, to help streamline and accelerate their business expansion in today’s digital economy.

 

As part of the ‘Startups Go Online’ suite, APS is providing free monthly account management support, discounted bank rates, a 50% discount on APS’ Installments service, a dedicated account manager to fast-track onboarding, and extensive go-to-market guidance including two live training webinars. 

 

The programme is also extending benefits from Amazon Web Services (AWS) as part of AWS Activate, providing eligible startups that opt into the ‘Startups Go Online’ programme with cloud computing tools and resources, including AWS Credits and AWS Support Credits to help them quickly get started on AWS and grow their business.

 

Peter George, Managing Director of APS, commented: “At APS, enabling startups across the region is a fundamental part of our mission and culture. This new programme is another step in our ongoing commitment to support businesses of all sizes with simple, affordable, and trusted online payment experiences. We are confident that the ‘Startups Go Online’ suite will truly help startups in Mena jump-start and successfully expand their growth online.”

 

The new ‘Startups Go Online’ suite was announced at the 2022 Step Conference, a tech festival in Dubai which brings private and public organisations together with the community of start-ups, investors, and accelerators, to share best practices and discuss digital innovations.

 

Driving home the potential that the digital payment space holds for startups and Small to Medium Sized Businesses (SMBs), Mohamed Imtiyaz, Head of Business Development at APS, delivered a keynote speech, on the first day of the Step Conference, titled “Levelling the Playing Field – Digital Payments Are the Great Equaliser.” 

 

During his keynote, Imtiyaz said: “From sending payment links via text messages, to adding a secure payment gateway to a website, digital payments allow merchants to sell their products to customers anytime and anywhere in the world. By partnering with the right payment service provider, startups can expand their market reach, customise payment options based on customer preference, access detailed insights and valuable data, enjoy a straightforward onboarding and integration experience, all while limiting costs and ensuring ROI for their business’ growth online.”

 

Imtiyaz also took part in an interactive workshop held by Scality, an Amazon Payment Services Partner, at Step conference where he shared best practices with startups, talking through selecting the right payment solutions tailored to audience online buying habits and trends.

 

APS continues to roll out initiatives supporting the startup and SMB community. Last year, APS launched the Amazon Fintech Lab at the Dubai International Financial Centre (DIFC), collaborating with DIFC’s community of startups to promote innovation in fintech through networking, mentorship opportunities, workshops, and more.-- TradeArabia News Service