Saxo Bank, a leading fintech specialist focused on multi-asset trading and investment, has launched a user-friendly and intuitive platform providing investors in the self-directed space with the tools, insights and guidance.

The SaxoInvestor platform will offer access to stocks, ETFs, mutual funds, bonds, cryptocurrencies and managed portfolios, while also providing investors with an easy-to-use interface and access to a wealth of research content and investment themes, creating a simple, intuitive and personalised investment option which is available across mobile and desktop.

Damian Hitchen, CEO for Saxo Bank in the Mena region, said: “The investment space is complex with many different opportunities available to budding investors. The SaxoInvestor platform enables clients to make optimal informed decisions in the financial markets.

“Saxo Bank’s vision is to enable people to fulfil their financial aspirations and make a difference, and the SaxoInvestor platform offers high-quality information, diversity and investment themes that will enable everyone – from new entrants to the market through to seasoned investors – to make a genuine impact with their investment choices.”

The platform is the latest in a line of products and services introduced by Saxo Bank to support its growing portfolio of clients in the Mena region, with a 150% increase in new investors recorded across the region in the past two years, and a rise in female investors with women now making up 18% of new clients in 2022, up from 11% in 2020 and 14% in 2021.

Tara Tyan, Regional Head of Marketing at Saxo Bank, said: “More female investors than ever before are choosing to enter the capital markets and SaxoInvestor platform is the ideal platform for them to fulfil their financial aspirations and to make an impact for themselves, the world and communities around them.”

Other recently introduced initiatives include the Money Matters series of animated films which touches upon different investment themes and highlights the lasting impact that active choices within a strong financial system can bring.

Money Matters follows the recent launch of a weekly Arabic-language podcast series, DeepDive with Saxo Bank, an Arabic-language show on the Deezer global audio streaming service which covers a broad range of topics including cryptocurrencies, NFTs, financial market insights and other topics which highlight diverse opportunities opening up to investors in the ever-changing landscape. – TradeArabia News Service