UAE remittance company Al Ansari Exchange has roped in renowned Indian actor R. Madhavan as its official brand ambassador in a move aimed at further enhancing the brand's value and identity among customers.

 

Madhavan is a successful actor, producer and writer who is highly recognised in Indian cinema and is a popular pan-Indian artist. 

 

Al Ansari Exchange said this was part of the group’s efforts to welcome prominent individuals to participate in the brand’s journey, reach a wider audience, and further extend its service offerings. 

 

The group has developed a number of services and initiatives to expand its reach, improve customer experience and provide users with the most value for their transactions. 

 

Welcoming Madhavan into the fold, Deputy CEO Mohammed Bitar said: "He has made a name for himself in the Indian cinema with his string of successful work, and will now be the face of Al Ansari Exchange."

 

"He was approached for this association as his values are strongly aligned with that of the company. We believe the brand will be able to reach more customers and effectively convey our business philosophy, owing to the actor's strong credibility and popularity with his audience," he noted.

 

Madhavan, expressing delight at being named the brand ambassador, said: "With this partnership, I am optimistic that we will be able to connect with a wider audience who will benefit from the company’s diverse financial services and offerings."

 

"With its customer-centric culture, Al Ansari Exchange has gained the trust and confidence of its loyal clientele and I am excited to be part of this journey," he added.-TradeArabia News Service