Network International has announced a strategic partnership with Epsilon, a global advertising and marketing company and leader in creating customer loyalty programmes. 

 

This collaboration aims to revolutionise loyalty solutions across the region by combining Network International's robust payment infrastructure with Epsilon's innovative loyalty management expertise.

 

Through this first-of-its-kind partnership in the region, Network International will leverage Epsilon's advanced analytics and technology platforms to offer tailored loyalty programs that drive customer engagement and retention for businesses across various sectors. 

 

Extensive experience

Epsilon's extensive experience in designing personalised customer experiences will complement Network International's payment solutions, enabling merchants to build deeper connections with their customers and enhance overall brand loyalty.

 

Nandan Mer, Group Chief Executive Officer, Network International, commented: “Network International is proud to partner with Epsilon to support the growth strategies of our clients. As a leading digital payments company serving over 250 financial institutions and 130,000 merchants across the region, we are confident this new partnership will be pivotal in driving value for our clients. It is a testament to our commitment to providing world-class solutions for our customers during an era of digital transformation.”

 

Elliott Clayton, Managing Director, Epsilon, added: "Partnering with Network International allows us to expand our footprint in key markets (GCC/Africa) and deliver impactful loyalty programmes that drive measurable business outcomes. Together, we will enable brands to create meaningful connections with their customers and foster long-term loyalty."

 

Evolving needs

As businesses increasingly prioritise customer retention and engagement, the Network International-Epsilon partnership promises to deliver scalable, predictive, and data-driven solutions that meet the evolving needs of today's digital economy. 

 

By integrating Epsilon's loyalty capabilities with Network International's payment solutions, businesses can expect enhanced customer insights, increased transaction volumes, and improved overall profitability.--TradeArabia News Service