Sharjah Investment and Development Authority (Shurooq) will be showcasing a selection of its eight luxurious boutique-style projects and eco-destinations, and share latest updates on Sharjah’s booming tourism sector at the upcoming World Travel Market 2019 expo to be held from November 4 to 6 in London, UK.

 

During the expo, the Sharjah group will aim to push its sustainable leisure and ecotourism agenda forward.

 

According to the Sharjah Commerce and Tourism Development Authority (SCTDA), 1.7 million tourists had spent a total of Dh633 million ($172 million) in the emirate last year.

 

 Shurooq’s world-class destinations like the ones that have been developed under their "Sharjah Collection" brand have played an enormous role in attracting a new wave of tourists to Sharjah in search of nature-inspired, authentic Arabian experiences in the Middle East, it stated.

 

The brand, operated and managed by Mysk by Shaza, will be one of Shurooq’s key highlights for WTM 2019 visitors and industry experts visiting the Sharjah Pavilion led by SCTDA. 

 

All three destinations under the brand are now fully operational, and WTM London is an opportunity for global travel buyers and hospitality professionals to take a closer look into each one’s unique offerings.

 

The boutique hotels and eco-retreats promoted under the "Sharjah Collection" brand includes Kingfisher Lodge, a five-star nature retreat and fully-equipped tented lodge that opens out to the pristine mangrove ecosystem at Al Qurm Nature Reserve in Kalba; Al Faya Lodge, a luxury stay built using sustainable and robust materials and set amidst the dramatic desert landscape of Mleiha; and Al Badayer Oasis, a castle-style desert resort featuring luxurious rooms and traditional tents overlooking the sweeping sand dunes of central Sharjah.

 

COO Ahmed Obaid Al Qaseer said: "Through the diversified portfolio of tourism and leisure projects we are showcasing at WTM 2019 in London, Shurooq aims to highlight its emphasis on sustainable tourism development, promote responsible tourism, and underscore the potential of ecotourism in conservation of natural and cultural heritage."