Urban launches first-of-its-kind digital dashboard for landlords
DUBAI, April 20, 2020
Urban has announced the launch of a digital Landlord Dashboard, empowering landlords to track performance of their properties, store documents and manage payments – all in one place as Covid-19 keeps the UAE under lockdown.
Unlike other services in the market which focus on a single aspect of the rental cycle, Urban’s landlord dashboard is the first of its kind to provide data analytics across the entire rental journey to help landlords make better informed rental decisions and achieve optimal asset performance, from the moment a property is listed to property management.
Commenting on the launch, CEO Rashid Al Ghurair said: "In the current Covid-19 environment, our Landlord Dashboard empowers landlords to make better informed rental decisions predicated on data-led insights, resulting in higher occupancy rates, optimal asset performance and greater returns."
"Landlords need to actively manage their portfolios and our digital rental solution ensures that for the first time they have clear visibility on their portfolio and the tenant market rather than taking a stab in the dark on letting, pricing and management," he stated.
Al Ghurair said Urban’s one-stop platform includes real-time analytics on the landlord’s portfolio, such as the number of visits per property, data-driven pricing information on offers received, and calculations on rental yields and return on investment.
In the near future, Urban plans to introduce an additional feature that will allow landlords to make data comparisons with aggregated market data on property types, rental levels and locations, he stated.
According to him, the pioneering digital rental solution comes at a time when the novel coronavirus pandemic has created an urgent need for a tool that accommodates landlords and tenants equally to achieve their goals.
Renters are still on the hunt for homes and taking the journey online in terms of viewings, negotiations and payments, while landlords need to innovate to market their properties in ways that are safe and accessible, he stated.
