Grohe, a leading global brand for bathroom solutions and kitchen fittings, has announced that following the successful launch of its first digital content platform, Grohe X, it is expanding its brand experience into a hybrid format.

 

It is introducing the hybrid brand experience with its new Grohe X Brand and Communication Experience Center and three Grohe X Motion Trucks.

 

Grohe X curates inspiration and information in 13 different languages - tailored to the interests of different target groups. This enables both end consumers as well as trade partners, installers, architects, designers and press members to create their own individual Grohe brand experience. 

 

As people are eager to engage in physical encounters again, the German sanitary giant is expanding its digital community by introducing the Grohe X Brand & Communication Experience Center in Hemer, Germany, which combines a physical visitor facility and five state-of-the-art studios for training and content production as well as hybrid events. 

 

Three Grohe X Motion Trucks complement the cutting-edge brand experience by bringing it directly to the customer, said a top official. 

 

"For us, the pandemic was an accelerator of digitalization. We created a virtual environment where we could continue to interact with our customers. But the relationship with our partners is also based on the physical experience of our products and truly personal connections," noted Jonas Brennwald, the Leader of Lixil Emena and Co-CEO Grohe. 

 

"With the new facility at Hemer, we are giving Grohe X a physical home. In addition, we now have our own studios there, where we can produce our content independently. As the last building block, we added our Grohe X Motion Trucks, which bring our brand physically to our partners," stated Brennwald. 

 

"With Grohe X as a hybrid system, we can play our part in building the sanitary industry community of the future. A community that is far-reaching yet closely connected," he added.-TradeArabia News Service