Cinépolis Cinemas, the largest movie exhibitor in Latin America and the third largest in the world, has signed a management agreement with Ithra Dubai to partner in a 10-screen cineplex, as part of the Deira Enrichment Project which will feature their family-friendly Junior concept, as well as an outdoor rooftop screen. 

 

A fully-owned subsidiary of Investment Corporation of Dubai (ICD), Ithra Dubai, provides strategic oversight by developing projects such as the Deira Enrichment Project in Deira, a place rich in culture and overflowing with history. 

 

A leading global brand, Cinépolis was founded in Mexico in the city of Morelia, Michoacán in 1971. Today it has positioned itself as the world’s third largest movie theatre circuit, operating 799 cinema complexes, 6,736 screens and over 1,126,617 seats across 19 countries worldwide.

 

The upcoming cineplex will house ten screens with state-of-the-art auditoriums and feature the brand’s signature reclining Standard and Deluxe seats, which offer an exclusive luxury viewing experience and boast personal amenities and advanced storage solutions, said the statement from Cinépolis. 

 

The brand has a well-established footprint throughout the GCC, with theatres in Oman, Bahrain and Saudi Arabia. 

 

In the UAE, Cinépolis opened its cineplex in Sharjah Oasis Mall in 2020. Cinépolis Deira, expected to open by first quarter 2024, will be the eleventh theatre to welcome visitors under the brand.

 

Cinépolis Cinemas CEO Alejandro Aguilera said: "Deira will be the first Cinépolis project in Dubai, a metropolitan hub in which we plan to expand our presence and bring our international expertise. Our goal is to offer the best cinema experience and continue to prioritize customer experience."

 

Catering to the needs of younger cinemagoers, Cinépolis Junior will offer a jungle gym, bean bag seating, and 15-minute intermissions halfway through the film to allow children to take a break.

 

An alternative to traditional screens is the outdoor rooftop, which will not only provide plush and comfortable seating with high-definition viewing, but will also provide access to breathtaking views of The Creek, he added. 

 

Lachlan Gyde, Executive Director Asset Management for Ithra Dubai, said: "We are pleased to partner with Cinépolis and welcome their international and local experience which will further reinforce our core value of enriching the lives of people we serve."

 

"The Cinema will most certainly be a valued entertainment addition to this exciting emerging community, for residents and visitors alike," he added.-TradeArabia News Service