Leading South Korean group Hyundai Doosan Infracore (HDI) has rebranded its construction equipment unit as - 'Develon,' replacing the 'Doosan' brand.

 

A key manufacturer of construction equipment, engines as well as utility products with big presence in the Middle East region, HDI said the new brand name was a combination of the words ‘Develop,’ and ‘Onwards.’

 

It encompasses the direction of HDI to move onward to the future through innovation and its willingness to relentlessly change the world with innovative products and solutions, said a statement from the company.

 

Unveiling the new brand today (January 18), HDI said this comes after a year and a half since the Korean group joined as a subsidiary of HD Hyundai (earlier Hyundai Heavy Industries), one of the largest Korean conglomerates engaged in shipbuilding, heavy equipment, machine, and petroleum.

 

The company plans to introduce a more detailed brand story and vision by releasing a ‘New Brand Showcase’ through social media by the end of next month.

 

Following this, the new decal 'Develon' will be applied to HDI’s construction equipment. And its debut appearance under the new brand name will be at Conexpo-Con/AGG 2023, which kicks off in Las Vegas, US, this March, said its top official.

 

“The three construction equipment businesses have already solidified its status as one of the key business pillars of HD Hyundai and has built an unwavering foundation for achieving performance targets and creating synergistic effects among each other, amid the rapidly changing global economic environment,” remarked its Group CEO Cho Young cheul.

 

"Develon will lead the future market of electrification and automation to spur growth and become a brand with more confidence among our customers,” he added.-TradeArabia News Service