Yotel, a global hospitality brand based in London, UK, with regional offices in the US and Asia, said it has  reached and agreement with Neom, the developer of Saudi futuristic city on the Red Sea, to set up a new 300-room hi-tech hotel within its advanced and clean industries hub Oxagon. 

 

Announcing its foray into Saudi Arabia, Yotel said the property will be located at the heart of the integrated live-work-play research and innovation (R&I) district of Oxagon with a dedicated R&I campus. 

 

Scheduled for 2025 launch, it will also be the first hotel to open in Oxagon.

 

Through groundbreaking urban developments, world class sport, hospitality, affiliate recreation and retail concepts, and next-generation mobility solutions, Oxagon is creating a new model for modern urbanism. 

 

It will be one of several cities and destinations within Neom city, all set to be powered by renewable energy sources, amplifying Saudi Arabia’s plan to sustainably diversify its economy, as part of its Vision 2030 strategy.

 

Upon check-in, Yotel said its guests will be immersed within the bustling energy of the innovation eco-system within the Oxagon district, it added. 

 

The new property will showcase Yotel’s latest features including the brand’s signature robotic concierge, motorised SmartBeds as well as its fully integrated technologies, said its top official. 

 

"Oxagon’s ambition to house hospitality assets where innovative design, sustainability and technologies converge, echoes our core values at Yotel," remarked the CEO Hubert Viriot. 

 

"We understand that the 'non-stop traveller' craves destinations that won’t slow them down, and Oxagon promises to be a unique destination where new tech-enabled hospitality experiences can be live-tested. It is an honour to be one of the first hotels to open within a city redefining industries through sustainable innovation," stated Viriot.

 

Guests will have access to Komyuniti – the brand’s signature multi-functional dining and co-working space, a 24-hour fitness centre, a Grab-and-Go Café, and meeting spaces used to network and relax. The surrounding areas will be walkable and connected to nearby communities through advanced, active, micro and autonomous mobility solutions.

 

Strategically located on Neom’s Red Sea coast, Oxagon is reimagining the traditional industrial city by developing multiple thriving residential and business communities. 

 

Additional to the R&I district, the city will be home to a next generation port with a fully automated and integrated supply chain and logistics network.

 

The partnership marks the latest hotel agreement with Neom’s Hotel Development, the division responsible for building a future-centric hospitality ecosystem in the Northwest corner of Saudi Arabia.

 

"Oxagon’s hotel strategy is built around several pillars including technology, which is key for integration within a wider smart-city infrastructure," observed its CEO Vishal Wanchoo. 

 

"After a competitive selection process, Yotel was the clear hotel brand of choice for the district, given our shared ambitions to focus on people-centric design, circularity and digital advancements," he stated.

 

Viriot said the new announcement signifies Yotel’s ambition to grow both management and franchised projects in the Middle East region, as part of its larger strategy to reach 50 hotels by 2025. 

 

Chris Newman, Executive Director, Hotel Development at Neom, pointed out that Yotel’s decision to open its property in Oxagon was a powerful endorsement of its ambition to redefine how people travel, stay and live. 

 

"When complete, it will serve as the ideal home for modern travellers in search of thoughtfully curated and designed spaces, and we look forward to welcoming them," he added.-TradeArabia News Service