Abu Dhabi-based investment group Yas Holding has launched a new real estate division, Taraf, to introduce a new standard of luxury, high-quality and uniquely crafted properties to residents and investors, in the UAE region and beyond. 

 

As a luxury and boutique residential property developer, Taraf will deliver thoughtfully curated and exclusive residential properties in iconic and prime locations across the UAE, for discerning national and international clients, said Yas Holding in a statement.

 

The launch of Taraf coincides with the continued growth of the UAE property market on the back of government initiatives to build economic resilience and growth, it stated.  

 

The focus will be on properties that add value not only to the lives of their residents but also to the surrounding environment with the future in mind, it added. 

 

Announcing the launch, Yas Holding CEO Low Ping said: "We are delighted to launch Taraf at a time when the UAE is witnessing a surge in long-term investments supported by strong confidence in the country’s economy, which has strengthened in recent years and is expected to witness continued growth."

 

"Taraf aims to shape inspiring lifestyles through the development of exceptional, exclusive, and enduring properties which create long-lasting value.  While standing the test of time, Taraf’s properties will bring a sense of comfort and tranquillity," noted Ping.

 

"The launch of Taraf also aligns with our commitment to deliver premium, quality offerings that enrich the lives of our diverse communities, clients and stakeholders, whilst contributing to the further diversification and growth of Yas Holding, and the UAE," she added.

 

The Abu Dhabi group said Taraf was committed to designing properties that are meticulously crafted with great attention to detail.  

 

Such approach reflects its unwavering dedication to create high quality, lifestyle-driven communities and also to inspire meaningful lives through places to love and live. Reflecting these values, the company’s first project will be announced in the coming weeks, it stated.

 

Ahmad Shibel, CEO, Real Estate said: "Taraf stands for innovation, elegance, high-quality design, and enduring value - and our properties will embody these values. We are entering the market alongside the existing top real estate developers in the country with multiple developments in the coming year."

 

"Taraf will be creating lifestyle destinations that will stand the test of time with authentic places that form strong communities, build connections and shape meaningful lives," he added.-TradeArabia News Service