IHG Hotels & Resorts has signed a franchise agreement with NEOM, the developer of a mega futuristic city in Saudi Arabia, to set up its 250-key property within its coastal industrial city Oxagon, located in the kingdom's northwest region.

 

One of the world’s leading hotel companies, with 6,000 hotels across 18 brands, IHG said its Hotel Indigo properties offer a gateway to some of the world’s most exotic locations.

 

These properties take inspiration from the area of its location and includes all aspects of the guest experience - from the hotel’s boutique design approach to locally-inspired restaurants.

 

Similarly, the Hotel Indigo property in Oxagon will be designed as a lifestyle destination offering exciting retail and dining concepts including cafés, a pool lounge, and a specialty restaurant. 

 

Additionally, residents and visitors will have access to a range of leisure and wellness facilities including a spa and 24-hour fitness centre, it stated.  

 

The 250-key Hotel Indigo property will be situated in Oxagon’s first residential community and will open its doors in 2026. 

 

NEOM said in Oxagon, thriving communities will exist seamlessly alongside clean industry, commercial, hospitality, entertainment and retail activities. 

 

Designed to seamlessly integrate work, live, and play, Oxagon’s neighborhoods will be fully walkable, with sustainable on-demand mass transit and micro mobility solutions, it added. 

 

Haitham Mattar, Managing Director, (India, Middle East & Africa) said: "We are delighted to announce our first IHG hotel in the exciting and rapidly developing region of NEOM. Hotel Indigo is dedicated to embracing the unique essence of each local destination, ensuring that our hotels truly embody the spirit of their locations."

 

"We are excited to announce the upcoming opening of this new property in Oxagon, where an innovative blueprint for industry and remarkable livability is being crafted," he noted. 

 

It will be designed as a lifestyle destination offering exciting retail and dining concepts including cafés, a pool lounge, and a specialty restaurant. 

 

Additionally, residents and visitors will have access to a range of leisure and wellness facilities including a spa and 24-hour fitness centre, he added.  

 

Chris Newman, Executive Director, Hotel Development at NEOM, said: "Hotel Indigo has earned global recognition for its unmatched ability to blend character and comfort, infusing the unique spirit of each neighborhood it operates in. We are delighted at the opportunity to create exceptional guest experiences that reflect the captivating beauty of their environment."

 

"With this property, we want to capture the true essence of Oxagon's innovative approach to the industry, its remarkable people, and the cutting-edge technology that defines it. We are confident that IHG is the perfect partner to embark on this endeavor with us, leveraging their expertise to bring our vision to fruition," he stated.

 

Redefining the traditional industrial city, Oxagon will put people, innovation, and sustainability at the core of its development and will be home to a dedicated research and innovation campus and a next-generation sustainable port with a fully automated and integrated supply chain, he added. 

 

Oxagon CEO Vishal Wanchoo said: "Hotel Indigo’s vision to create a boutique neighbourhood hotel reflecting our ethos of bringing people and technology together in harmony with nature, makes IHG the right partner for the first upscale property for our urban communities."

 

"As progress across our industrial and innovation ecosystems accelerate, these agreements ensure that exceptional hospitality experiences are available to tenants, residents, and visitors from the outset," he added.-TradeArabia News Service