Taraf, the real estate division of UAE-based investment holding group Yas Holding, has joined hands with internationally renowned fashion house Karl Lagerfield to collaborate on luxury branded villas in Dubai.

 

The project, set to launch in the coming months, will be Karl Lagerfield's third branded residential property in the world and the first in the Middle East. 

 

In 2021, the fashion house launched luxury residences in Marbella, Spain and this year, it announced a hotel tower with branded residences in Malaysia.

 

Karl Lagerfeld, an iconic figure in the fashion industry, was the creative force behind fashion houses such as his eponymous brand Chanel, and Fendi. 

 

Lagerfeld's legacy is celebrated for his pioneering contributions to high fashion, innovative designs, and an unwavering passion for architecture and interior design that depicts his visionary expression. 

 

The villas will offer a glimpse into Karl Lagerfeld’s multihyphenate world, combining his limitless iconic vision with contemporary creativity to celebrate his DNA and highlight his moto: ‘Embrace the present and invent the future.’ 

 

Yas Holding Group CEO Low Ping said: "We’re proud to announce this partnership with a globally recognised brand that will not only add incomparable value to Taraf’s next residential property, but also elevate what Taraf stands for in this competitive sector in the UAE."

 

"Bringing an exclusive development to market together with the global brand underlines our commitment to delivering high quality offerings in the real estate sector. Karl Lagerfield’s signature design will reflect uniqueness and sophistication to our project, through aesthetically distinctive and visually striking exclusive villas," she added.

 

Karl Lagerfield CEO Pier Paolo Righi said: "As we embark on this visionary partnership with Taraf, we are not merely building villas; we are crafting unique lifestyle habitats."

 

"Together, with Taraf and the team at Karl Lagerfeld that worked with the designer on his architectural projects, we will bring Karl’s very unique idea of exclusive living to Dubai. By blending the artistry of design with the art of real estate, we look forward to offering an unparalleled experience," he added.-TradeArabia News Service