Orascom Development Holding, the leading global developer of vibrant, integrated sustainable towns in Europe, Middle East and North Africa, sees four driving forces shaping the hospitality, real estate and development sectors for 2024. 

 

They are the rise of FIT travellers; Digital Nomads Uniting; Nature-Centric Living; and Community Connection, Orascom said after launching a new digital platform to address broker needs.  

 

Rise of FIT travellers

A rise in FIT travellers (free independent travellers), who seek creative, experiential itineraries. Orascom Development is poised to cater to this trend by curating destinations that resonate with the preferences of discerning travellers seeking personalised, experiential adventures.

 

Digital Nomads Uniting

Buyers are looking for more home office space, room layouts that allow for multiple screens and connectivity. Digital nomads, who may only need to be in the office once a week or less, are typically choosing more charming locales in breath-taking environments over dense downtowns. 

 

Orascom Development’s destinations are focused on offering work-life balance, with state-of-the-art workspaces, and products with home offices, in addition to business districts catering to the ever-changing customer preferences.

 

Nature-Centric Living

Homebuyers are increasingly drawn to properties that seamlessly integrate with natural surroundings. Orascom Development recognises this shift and is committed to creating residential spaces that harmonise with the environment, offering residents the tranquillity and beauty of nature within their living spaces. 

 

Community Connection

There is a growing demand for authentic communities with ample facilities and amenities that foster genuine human connections. Orascom Development’s towns are designed with natural meeting points and intersections – from commercial areas to parks to clubhouses and sports centres – where people can gather and connect, build friendships and develop networks. 

 

Orascom Group CEO Omar El Hamamsy commented: “For 2024, we anticipate the trends at the intersection of real estate, hospitality and experiences will include more free, independent travellers and homebuyers seeking to connect with nature and community. To meet these changing demands, we will continue to build on our commitment to being a global leader of integrated and sustainable destination developments. 

 

“Beyond houses or hotels, we craft living experiences that align with the evolving needs and aspirations of contemporary society. One of the ways we do this is by strengthening our relationships with our core stakeholders, understanding their needs, and supporting their success through innovation and a focus on customer excellence.” 

 

Needs of brokers

In addition to tracking trends and preferences among homebuyers and investors, Orascom Development also continuously assesses the needs of brokers. 

 

Recognising the challenges in traditional broker-developer relationships, marked by information bottlenecks, Orascom Development is redefining this relationship with the introduction of its empowering sales tool: My Orascom. This custom platform was recently launched during an exclusive event in Dubai, attended by members of the real estate broker community and Orascom Development’s global leadership team. 

 

My Orascom provides a self-service experience, enabling brokers to swiftly and immediately access the developer’s property portfolio with detailed information such as unit details, payment plans, and real-time updates. 

 

El Hamamsy added: “Our goal for our new My Orascom platform is to transform the broker experience into a more agile and responsive partnership. We are confident My Orascom will serve as a powerful enabler for business growth as it provides real-time access to our portfolio of properties across Europe, the Middle East and North Africa.”--TradeArabia News Service