Mered, a prominent international real estate developer, has officially announced its strategic collaboration with the globally renowned Pininfarina, an illustrious name in architectural design, for the development of its flagship project in the UAE - Iconic - a residential tower featuring 311 premium ergonomic apartments as well as other key amenities.

 

Soaring to a height of 286.4 m, the Iconic Tower is poised to be the tallest building in Dubai Internet City, that embodies the fusion of Mered's innovative real estate approach with Pininfarina's legendary design ethos. 

 

The ultra-luxurious tower will boast top-class amenities spread across the building include a private lounge and dining room, an equipped gym, a private cinema, an infinity pool overlooking the sea, lounges and outdoor terraces, a jacuzzi, a sauna and much more. 

 

The tower will feature 423 dedicated parking spaces, including a limited number of exclusive, air-conditioned ones. Together, Mered and Pininfarina will harmoniously blend technology and beauty to create a breathtaking tower that will positively impact the growing cosmopolitan hub of Dubai, stated the developer. 

 

On the collaboration, Mered CEO Diana Nilipovscaia said: "The partnership with Pininfarina is a milestone in our journey to elevate the real estate landscape in the country. Its exceptional 90-year heritage in Italian design and worldwide architectural experience complements our vision for the Iconic Tower, ensuring that it will not just be a residential development but a landmark that embodies elegance, craftsmanship, and cutting-edge technology."

 

Pininfarina, with its origins in the automotive world dating back to 1930 and collaborations with legendary car brands, including Ferrari, Alfa Romeo, and more, has evolved into a sought-after architecture and lifestyle design house. 

 

Known as the global standard-bearer of architecture and Italian design aesthetics, Pininfarina is renowned for creating timeless designs that embody the essence of technology and beauty. Its architectural portfolio includes award-winning projects in Brazil and elegant and innovative developments in Spain, Singapore, the US and other places, she stated. 

 

The brand brings unparalleled expertise to this project, promising to deliver a development based on its values of purity, elegance and innovationm, she added. 

 

Giovanni de Niederhausern, Senior Vice President, Architecture, Pininfarina said: "We believe that a contemporary vision of luxury should result in a new bond between beauty and wellbeing."

 

"Merging Italian design with the vibrant lifestyle of Dubai, Iconic developed by Mered avoids pointless excess, investing in high quality while enhancing a timeless appeal that speaks to a more sophisticated understanding of style," he added.-TradeArabia News Service