Roshn Group, a leading real estate developer powered by Saudi wealth fund PIF, showcased the kingdom’s urban transformation at the world leading International Real Estate Professional Marketplace (Mipim) in Cannes, France.

 

Joining the ‘Invest Saudi’ pavilion, Roshn attended as part of the largest ever Saudi delegation to the event. During the four-day show, it underlined the group's role as a key enabler of Vision 2030 through sustainable, future-facing urban transformation that supports economic diversification, job creation, and boosts quality of life. 

 

A premier real estate conference, Mipim opened its doors at the Palais des Festival in Cannes, on March 12 welcoming more than 25,000 delegates, 6,500 investors, and over 300 exhibitors from 90 countries. 

 

This year’s event was designed to anticipate future trends through prospective information and the insights of top decision-makers, facilitating discussions among the most influential stakeholders across the industry on key themes such as urban development, sustainability, and innovation in the real estate sector, it stated.

 

Throughout the four-day event, Roshn’s booth in the ‘Invest Saudi’ pavilion highlighted its unique value proposition and growth potential as the kingdom’s future-focused, multi-asset developer of transformative mixed-use real estate. 

 

Roshn’s representatives also participated in panel discussions, sharing their insight and expertise with industry peers.

 

In taking an active role at the event, Roshn further enhanced its position as a trusted global partner of choice for international investors looking to collaborate with a leading Saudi giga-project with the one of the most diversified portfolios in the region.

 

Building on a landbank of 200 million sqm, Roshn is transforming Saudi Arabia’s urban environments with a new way of living. Its groundbreaking approach encompasses five projects: Sedra and Warefa in Riyadh; Marafy and Alarous in Jeddah; and Alfulwa in the Eastern Province, with an exciting pipeline of projects to be announced. 

 

Roshn’s destinations are all centered on integrated, people-first, and sustainable pillars that boost quality of life for residents and visitors alike, it added.-TradeArabia News Service