Sedar Global Interiors, a leading manufacturer and design and installation window and wall decor company in the region for over 130 years, is showcasing its latest products at Index Saudi from September 17 to 19, 2024. 

 

Operating in 11 countries and with over 30 showrooms across the GCC and Mena regions including UAE, Kuwait, Saudi Arabia, Egypt, Morocco, Bahrain, Iraq, Yemen, Qatar, Oman, Sudan – as well as stores in Canada and design hub in Northern Italy, the interiors powerhouse is hoping to tap into the UAE’s booming construction market that is forecast to grow from $41 billion in 2024 to $50.40 billion by 2029.

 

The rising number of real estate projects for retail, commercial, hospitality and residential properties, along with government initiatives to boost infrastructure as part of Vision 2030, is driving demand in the Saudi interiors market.  

 

Giga projects

Giga projects such as Trojena, The Line, Sindalah, Diriyah Gate, the Red Sea Development project, King Abdullah Economic City and others are attracting various international and regional interior brands and fitout designers.

 

Jalal Selo, Sales Development Director at Sedar Global, said: “Given the diverse range of construction interior projects fuelling demand in the region, we are thrilled to be taking part in Index Saudi in an effort to stay at the forefront of the burgeoning interiors fitout market.”  

 

Selo added: “Previous participation has led to invaluable connections across interior design houses, freelancers as well as soft furnishing fit-out contractors and for September edition we hope to build relationships and strike deals to expand on existing projects we are working on throughout the GCC.”

 

Sedar is showcasing its unique one-stop-shop approach to window and wall décor services along with its expanding portfolio of products. It is also displaying new Pergola collections for the first time at Index Saudi. Dealing with B2B and B2C clients across the globe, buyers can work with Sedar’s specialist in house teams to measure, customise, tailor design and fitout interiors to their exact needs. 

 

Sustainable solutions

In recent years, Sedar Global has expanded its lines to focus on sustainable solutions for the home including upholstery fabrics, transforming existing furniture and reupholstering. Sedar has also continued to keep an eye on quality and function focused consumer, expanding its portfolio of world-renown partners including smart automation services from Somfy and designs from Armani/Casa, Versace Home, Missoni Home, Swarovski and Jannelli Volpi to name a few; in addition to several sought-after sub-brands including Marcopolo, Amazona, Fujikawa, York Weave and Antartica. 

 

Selo said: “Saudi remains a key focus market for us, as well as residential projects, we are now working on an increasing number of hospitality and commercial projects across the KSA. Similarly for Qatar market we have seen a demand in tourism and hospitality projects.”

 

He added: “For 2024 we are focusing on expanding our portfolio of indoor and outdoor solutions for our customers. We pride ourselves on anticipating what our customers want and showing them new pathways to comfortable living –adding to lines, a Pergola collection and enhanced automated smart living solutions due to demand from consumers. We also have an exciting first of its kind in the region collaboration with a world-renowned partner from the arts sphere going live this month inspired by the success of our existing portfolio of international partners.”--TradeArabia News Service