JMJ Group launches ZHA-designed residential project in Lusail
DOHA, October 16, 2024
JMJ Group Holding has joined hands with Qetaifan Projects to unveil its ultra-luxury residential development, SLS Doha The Grove Residences, in Lusail.
Located on the Qetaifan Island North, the premium project, designed by Zaha Hadid Architects, features a total of 293 lavishly designed residences, from one to four-bedroom apartments, each offering panoramic views of the Lusail skyline and access to an array of premium amenities.
The Qatari developer said residents will get to benefit from a waterfront promenade, complete with exclusive boutiques, cafes, and restaurants, as well as access to infinity pools, a wellness center, a private members' club, and a marina.
Flexible pricing options are available, making SLS Doha The Grove Residences accessible to a range of buyers seeking luxury living in one of Qatar’s most prestigious locations, it added.
Launching the project at Cityscape Qatar 2024, Sheikh Jabor bin Mansour bin Jabor bin Jassim Al Thani, the Chairman of JMJ Group Holding, said: "It embodies our commitment to crafting residences that harmonize luxury, innovation, and sustainability. This project sets a new benchmark for high-end living, offering exceptional design and world-class amenities."
The ZHA-designed project aims to set a new standard for innovation, sustainability, and luxury living in Qatar, he stated.
At the expo, real estate investors and enthusiasts had the opportunity to explore SLS Doha The Grove Residences at JMJ Group Holding’s booth, part of the Qetaifan Projects pavilion at the exhibition.
Guided by JMJ’s real estate advisors, visitors learned about the project’s standout features, including the spectacular design, smart home integrations, and sustainability initiatives.
Visitors also explored investment incentives, such as flexible payment plans and rental assistance, and discovered how SLS Doha The Grove Residences offers a unique blend of luxury living and strong investment potential through interactive displays and models.
Also at the event, JMJ Group Holding signed a non-binding MoU with Ennismore, the fastest-growing lifestyle and leisure hospitality company, to bring to life the branded residence, SLS Doha The Grove Residences.
This potential collaboration enhances the project's exclusivity, aligning SLS Doha The Grove Residences with SLS’s inimitable brand of immersive extravagance. This collaboration ensures that, alongside the exclusivity, privacy and carefully curated services associated with a branded residence, owners will also have access to an enviable array of dedicated residential amenities, all managed by Ennismore and SLS.
"Signing an MOU with Ennismore further enhances this exclusive experience. A name synonymous with world-class hospitality, SLS’s expertise will ensure that residents at SLS Doha The Grove Residences enjoy unparalleled service that truly redefines luxury in Qatar," stated Sheikh Jabor.
Juan Ignacio Aranguren, Associate Director at Zaha Hadid Architects, said: "Innovation has always been at the heart of Zaha Hadid Architects’ approach to design. SLS Doha The Grove Residences project exemplifies how architecture can be a catalyst for creating vibrant, resilient communities."
With its striking design and cutting-edge facilities, the Residences seamlessly fuses modern architecture with environmental responsibility to deliver an exceptional living experience.
Chadi Farhat, Brand COO of SLS & Head of Asia Pacific & Middle East at Ennismore, expressed delight at being part of a project that exemplifies the power of collaboration and forward-thinking design.
"This partnership will mark an important step for our SLS brand as we expand into the Qatari market, where the demand for high-end, innovative living is growing. This project aligns perfectly with our commitment to creating extraordinary experiences, and we see great potential in contributing to Qatar’s dynamic luxury real estate sector," he stated.
"We look forward to delivering our renowned service and hospitality to create an exceptional living experience for residents wishing to say farewell to the ordinary," he added.
Sheikh Nasser Bin Abdulrahman Al Thani, Chairman and Managing Director of Qetaifan Projects, said this partnership with JMJ Group reflects Qetaifan Island North's role as an attractive investment environment.
"We are excited to support SLS Doha The Grove Residences, a visionary project designed by Zaha Hadid Architects that caters to the market with more options and enriches Qatar's positioning as a high-end, sustainable living leader," he added.-TradeArabia News Service
