Dubai Holding Asset Management (DHAM) has rebranded its residential leasing portfolio (formerly known as Dubai Asset Management), as Dubai Residential. This rebranding follows the integration of Nakheel and Meydan into Dubai Holding, resulting in the significant expansion of Dubai Residential’s portfolio.

 

Announcing its rebranding today (October 21), DHAM said the new identity marks a key milestone in its journey of shaping the city’s residential leasing landscape, spanning over two decades. It reaffirms the group’s commitment to enhancing the quality of life for Dubai’s residents and supporting the city’s continued development.

 

Unified under the Dubai Residential brand, its portfolio boasts 40,000 homes, serving over 150,000 residents.

 

From premium waterfront destinations to family-friendly neighbourhoods, the rebranding reinforces DHAM’s dedication to building future-focused, connected communities, with strategic growth planned for the future, it stated.

 

Dubai Holding Asset Management Group CEO Malek Al Malek said: "The strategic rebranding of our residential leasing portfolio marks a significant chapter in our group’s legacy as a creator of diversified, connected communities and captures the significant opportunities emerging in Dubai’s property market."

 

"This new identity reinforces our leadership in a competitive leasing landscape, solidifying our position as one of Dubai’s largest residential leasing portfolios. The move reinforces the vast reach of our portfolio, enhancing the pivotal role we have played – and will continue to play – in raising Dubai’s status as a sought-after destination," he added.

 

Established in the early 2000s, the group has continually evolved through strategic expansions, transitioning into Dubai Asset Management. A significant milestone was reached in 2020 with the integration of Meraas under Dubai Holding, significantly broadening the residential vertical’s influence and market presence. 

 

The portfolio expansion accelerated further in 2024 with the inclusion of Nakheel and Meydan, solidifying the newly branded Dubai Residential as one of the largest residential leasing portfolios in Dubai, with an extensive geographic footprint and a diverse range of communities.

 

It now includes City Walk Residences, Bluewaters Residences, Remraam, Shorooq, Ghoroob, Badrah, Manazel Al Khor, Ghoroob Square, Meydan Residence 1, Layan, Bayti Villas, Nad Al Sheba Villas, Dubai Wharf, Meydan Heights, The Gardens, Garden View Villas, Garden View Apartments, Al Khail Gate and International City.-TradeArabia News Service