Boston Consulting Group (BCG), one of the world’s leading management consulting firms, has appointed Pablo Martinez, to head its Middle East system. 

 

Martinez will lead almost 800 employees from 76 nationalities across four offices located in: Riyadh, Dubai, Abu Dhabi, and Doha, making this region one of the firm’s most diverse systems. The firm has seen strong growth in the region, driven by increased demand for digital transformation. 

 

He takes over from Joerg Hildebrandt, who had led the Middle East System for the last 11 years, bringing together local knowledge, global industry expertise, and deep capabilities to empower, inform, and create impact - grounding the firm as a regional thought leader and an integral part of the Middle East’s development story.

 

Martinez is a global citizen who has worked with clients all over the Middle East and Europe. In 2002, he joined BCG in Iberia, where he supported the development of the firm’s European consumer and airline clients. 

 

Nine years ago, he transferred to the Middle East to launch its Consumer practice, focused on travel and tourism. Martinez has since built a strong practice with an excellent team and leading clients in the public and private sectors across UAE, Saudi Arabia and Qatar.  

 

Commenting on the key appointment, Matthias Tauber, Regional Chair (Europe, Middle East, South America & Africa, BCG, said: "We recognize that driving value in the region must be done in parallel to accelerating climate goals - and BCG is uniquely positioned to connect disparate efforts on climate across functions, companies, industries and economies."

 

"We bring together deep expertise and cutting-edge applications backed by AI to measure emissions exhaustively, accurately and frequently. AI success depends on recognizing the 10-20-70 rule, which says that unlocking value means focusing 10% of effort and resources on building new algorithms, 20% on the underlying technology platforms, and 70% on investments in people, processes, and the transformation of the organization – and Pablo’s expertise in the region across the supply chain is inherent to stimulating that change from an end-to-end approach," he stated.

 

Climate is a priority topic across all industries, functions, and regions at BCG and the firm is investing $400M on the topic. Last year BCG doubled the number of climate and sustainability cases delivered to clients and launched several new technology products and joined groundbreaking partnerships to address measurement challenges. 

 

More recently, BCG launched an AI solution to help organizations measure, simulate, reduce and track their environmental footprint at scale—and to collaborate across the supply chain. 

 

“Opening a new chapter of leading BCG Middle East is a very exciting step and I look forward to driving BCG’s agenda in the region," said Martinez, who has worked extensively with travel and tourism clients on projects related to strategy, network development, fleet design, cost optimization, commercial development, and program management office, addressing fundamental strategic, operational, social, and cultural challenges along the way.

 

"I am committed to our people and clients and hope to shape the future of BCG Middle East in a fulfilling and sustainable way," he added.-TradeArabia News Service