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First 'boxed' mineral water launched in UAE

DUBAI, February 7, 2022

Mineral water in an environmentally friendly box? Yes. natrl Box Water, a sustainable water brand, has launched its product in the UAE. 
 
This premium, sustainable water brand has been designed for the environmentally conscious consumer, the playful trendsetter, the company said.
 
Boxed at source, natrl Box Water is a 100% deep artesian natural mineral water that is sourced and boxed onsite at one of the cleanest places on Earth - the Heretaunga Aquifer within the Heretaunga Plains in New Zealand.
 
"Offering a natural pH balance of 7.5, the same pH as our bodies, natrl Box Water offers incredible goodness from the inside out, with its perfect alkaline balance also being incredibly soft on digestion. natrl Box Water is naturally sterile meaning that it is one of the few waters on the market that haven’t been treated or touched as it has already been perfectly filtered by the Earth itself," the company said.
 
Sustainable quality is one of natrl’s guiding principles, and the 10 litre box design offers a premium mineral water in a paper-based alternative package. This packaging uses 90% less plastic, which is filled at the source, meaning no chemicals are used, while no unnecessary waste or pollution is generated by natrl Box Water, making it the most conscious water option currently on the market, it added.
 
With over 2 billion litres of water estimated to be consumed in the UAE each year, equating to approximately 265L consumed per person, the UAE has one of the highest per capita bottled water consumption levels in the world. 80% of this water is bottled, with the current plastic packaging available on the market, negatively impacting the environmental carbon footprint to devastating levels. natrl Box Water hopes to alleviate some of this damage with its unique paper packaging which is not only made from sustainable sources but is completely recyclable too. In addition, thanks to its clever design, natrl Box Water ensures a lower carbon footprint as you can transport higher volumes of natrl Box Water more efficiently that other plastic bottled brands, the company said.
 
natrl Box Water is available for AED60 per 10L  box at https://www.natrllife.com or Noon and is delivered conveniently to customer's home, it said. - TradeArabia News Service 
 
 



Tags: Water | New Zealand | mineral | Boxed |

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