Averda wins Jeddah F1 waste management contract
JEDDAH, March 20, 2022
Averda, the leading international waste and recycling company, has been selected as the environmental partner to manage waste generated during the Formula 1 race in Jeddah, Saudi Arabia, to be held from March 25 to 27 at the brand-new Jeddah Corniche Circuit.
The contract award follows a highly successful operation by Averda at last year’s inaugural race in the
city, where the company collected nearly 28,000 kg of mixed recyclable waste and around 55,000 kg
of general waste, said the statement from the company.
The 6.174-km long Jeddah Corniche Circuit sits on the shores of the Red Sea, 12km from the centre of
the country’s second largest city. The race is the fastest street circuit ever seen in Formula 1 and will
take place at night, with floodlights erected around the track.
On the contract win, Mohamed Elsherief, Averda’s Director of Business Development in Saudi Arabia, said: "We are delighted to have once again been selected as the environmental partner and trusted
operator to deliver modern, discreet waste management solutions which ensure the location is clean
and attractive for visitors to this highly anticipated and important race event."
To celebrate the Formula One race taking place in the city, Averda has rebranded its waste collection vehicles used across Jeddah.
The company will be deploying dedicated vehicles and staff, who will work around the clock, to ensure that all waste and litter items from organisers and visitors at this prestigious event will be quickly removed, and responsibly disposed of, and all locations kept immaculately clean, he stated.
This includes depositing a specialised compactor to handle food waste coming from the event’s main kitchen, he added.-TradeArabia News Service