Netflix mini documentary highlights biodiversity conservation
NAIROBI, October 11, 2022
During the Magical Kenya Expo in Nairobi, Netflix premiered a mini documentary highlighting its sustainability efforts through its partnership with the Wildlife Works Kasigau Corridor REDD+ project located in Southeastern Kenya, between Tsavo East and Tsavo West National Parks.
The Kasigau Corridor REDD+ Project set up and managed by Wildlife Works protects over 200,000 hectares of dryland forest, with over 11,000 wild elephants living in the ecosystem, and is home to 120,000 community members.
The video, narrated by actor Patricia Allison, and produced by conservation marketing company Everland, Wildlife Works, Freeborne Media, and Netflix, is part of an effort to underline how REDD+ is an effective and scalable market-based solution integral for companies to implement to meet their net-zero goals.
During the premiere, Netflix hosted a panel discussion moderated by actor Sarah Hassan featuring Wildlife Works Kasigau Corridor REDD+ Project representatives; Jane Okoth, Media and Communications Officer, Joseph Mwakima, Community Relations Officer, and Constance Mwandaa, Ranger and Head of Training, to explore the Project’s impact over time.
Shola Sanni, Director of Public Policy, SSA at Netflix, said: “At Netflix, we strive to contribute positively to local economies, culture, and creative communities, and thereby are dedicated to understanding and minimizing our environmental impact wherever we operate, across the globe, and many of our top creators see sustainability as a source for creative excellence and authentic storytelling that attracts vast audiences - particularly young audiences.”
Jane Okoth, Media and Communications Officer at Wildlife Works, said: “We have to amplify community voices when talking about solutions related to climate change, the communities are the most effective guardians of the forest. Keeping the Forest intact will ensure greater access to health, education and clean water.”
Josh Tosteson, President of Everland, said: “This documentary highlights a universal truth that community-based conservation is the most effective and immediate way to help bring an end to deforestation today.” -TradeArabia News Service