The Saudi Sports for All Federation’s (SFA) just-concluded SFA Expo attracted many global and local firms to highlight the investments in the Saudi sports sector and to discuss ways to make the kingdom a competitive sports destination.

 

The most significant and first-of-its-kind fitness and health exhibition hosted in the kingdom at Riyadh Front Exhibition & Convention Centre was held in the presence of Prince Khaled bin Alwaleed bin Talal Al Saud, President of the Saudi Sports for All Federation, Khalid Abdullah Albaker, CEO of Quality of Life,  Shaima Saleh Al-Husseini, Managing Director, the Saudi Sports for All Federation, and Kholoud Al Junaibi, Secretary-General of UAE Sports for All Federation. 

 

The exhibition included a diverse range of sessions and workshops delivered by more than 90 speakers and trainers specialised in a wide selection of sports; in addition, many experts from around the world attended the exhibition to build relationships and invest in the promising Saudi market.

 

Interactive areas

The exhibition area was more than 10,000 sq m, divided into six interactive areas focused on communication, knowledge sharing, learning about modern innovations, and practising sports with challenge and competition.

 

An honorary ceremony was held during the event, where four prizes were distributed to four groups. The awards, organised by SFA, rewarded several community groups across various categories for advancing the Saudi sports industry and regional sports culture. 

 

The Community Sports Group Awards categories are as follows: “Most Active Community Sports Group on the SFA app,”; “Most unique event idea,”; “Most effective sustainable and community service initiative,”; and “Most active university Group Male/female.”

 

Fitness and health

Shaima Saleh Al-Husseini, Managing Director of SFA, said: “As the largest and first-of-its-kind fitness and health exhibition in Saudi Arabia, the exhibition will help to raise the kingdom’s profile on the global stage as a world-class sports hub. Crucially, it will shine an even brighter spotlight on the importance of sport and physical activity to the economy and society, encouraging more people and families to lead healthy, active lifestyles.”

 

The exhibition allowed visitors to interact with leading global and regional brands in the sports and fitness sector, attend panel discussions and workshops, and view and participate in competitions that added more excitement and fun to the event. 

 

It also provided professionals, athletes, trainers, and fitness enthusiasts worldwide with an appropriate platform to discuss challenges in the sports field.

 

Leading bodies

With the support of leading bodies such as the Ministry of Sport, Ministry of Investment, Saudi Business Centre, and Saudi Olympic and Paralympic Committee, the event was launched to contribute to the growth and development of the Saudi sports industry, bolster local sports infrastructure, and transform regional community sports.

 

SFA Expo was supported by leading event sponsors such as Invest Saudi, Delta Fitness, Riyad Bank, and Al Arabiya and official event supporters such as Salonpas, Saudi 360, and Get More Vits.-- TradeArabia News Service