RedSea, the sustainable Agri Climate Tech business whose pioneering technology advances commercial farming in hot climates globally, announces the appointment of Bruno De Oliveira as VP East Africa & Egypt.

 

As a result of increasing customer demand for RedSea products across East Africa and Egypt, RedSea has significantly strengthened the operational team in this strategic market, reflecting both the potential for growth and commitment to serving the needs of the farming communities in East Africa and Egypt.  

 

The announcement is further evidence of RedSea’s growth, ambition and readiness to invest resources in those hot climate markets where RedSea technologies are proven to have the greatest impact in saving water and energy as well as improving profitability for growers. 

 

iyris SecondSky roofs

In recent months, iyris SecondSky roofs have been installed on 30HA of a major government owned site in Egypt and a Memorandum of Understanding has been signed with Magrabi Agriculture to supply Volcano Plant Genetics seeds and root stocks for the Egyptian market. 

 

This sales development is testament to the focus that Bruno has given to developing this market and other markets in his position as Chief Agriculture Officer. This energy and more than 30 years of commercial farming and business development experience gained in the region will serve De Oliveira well in this newly created role. Bruno will be based in Cairo, Egypt. 

 

Ryan Lefers, Chief Executive Officer and co-founder of RedSea, said: “Our rapid growth in Egypt warrants positioning a key member of the RedSea team to focus exclusively on the East Africa & Egypt region. The ability to leverage such an experienced executive as Bruno, with a large professional network across that region, close to the market, will accelerate the growth of RedSea in territories that have suffered badly from an increasingly hot climate, and where our hot climate AgriClimate technology systems will bring higher profitability to farmers in a truly sustainable way.”  

 

Mitigating climate change

De Oliveira commented: “I am excited to be able to give greater focus to a region in which I have been working for many years. In a way, it’s a coming back home for me. I know from years of hands-on experience of farming in this region the challenges that the growers face day to day. I joined RedSea because I recognised the unique competitive advantage of the technologies we bring to growers operating in this region. The potential and market opportunity to work with them to mitigate the impact of climate change is huge and I look forward to this new challenge.”

 

RedSea has developed and commercialised pioneering sustainable agriculture climate technologies for hot climates. Under the brands iyris, Kairos, and Volcano Plant Genetics, RedSea products tackle the real and increasingly urgent challenges of extreme heat and water scarcity in agriculture. RedSea’s hot climate AgTech solutions save water, increase sustainability, profitability, and yields for growers in hot climates globally.--TradeArabia News Service