UAE's National CSR Fund – Majra and the Authority of Social Contribution – Ma’an have joined forces to advance social innovation through key initiatives that support social entrepreneurs and programmes, seeking to develop impactful projects addressing the requirements of community groups and individuals.

Efforts to foster social innovation will be effected through the 10th and 11th cohorts of the Ma’an Social Incubator (MSI) programme and the Zuleya initiative.

The MSI programme is dedicated to supporting social entrepreneurs and social initiatives that have a significant societal impact. It fosters a conducive environment for the development of impactful projects that address the social priorities of community groups and individuals.

Additionally, it aims to raise awareness about the significance of social initiatives in achieving sustainable development goals (SDGs).

Meanwhile, the Zuleya initiative seeks to enrich cultural and artistic awareness within the community through workshops and art exhibitions, revitalising the Emirati heritage and promoting national identity.

Both the MSI program and Zuleya initiative have been awarded the Verification stamp, recognising their alignment with UAE national priorities, SDGs, and their positive societal impact.

Abdullah Al Saleh, the Undersecretary of the Ministry of Economy and the Vice Chairman of Majra’s Board of Trustees, stated that the collaboration between Majra and Ma’an exemplifies cross-sector cooperation and demonstrates a shared commitment to strengthening national projects and initiatives that foster social cohesion and sustainable development.

“This move contributes to the enhancement of collaborative efforts aimed at encouraging social innovation and sustaining impactful projects and programs, all while empowering the community-focused work system,” H.E. Al Saleh added.

Abdulla Humaid Al Ameri, Director General of the Authority of Social Contribution – Ma’an, emphasised the commitment of the authority to delivering sustainable solutions for social priorities.

“We empower individuals and industries to support initiatives that improve quality of life and promote social integration by allowing companies with social objectives to actively participate in these initiatives.

“Our collaboration with Majra is crucial as it reflects the importance of strategic partnerships in amplifying the sustainable impact of the MSI program and Zuleya initiative, while creating new opportunities for CSR initiatives.”

The partnership will focus on offering technical and logistical assistance for social, cultural, and artistic projects, with a strong emphasis on generating a positive and sustainable impact on Emirati society.

The projects will be continuously assessed and refined to maximise their effectiveness and outcomes. – TradeArabia News Service