Turkey’s cosmetic exports to the UAE stood at Dh80 million ($21.7 million) in 2017, which is approximately 3 per cent of its total global cosmetics exports, with its 100 per cent Halal certified products playing a key role, according to the Turkish Exporter’s Assembly (TiM).

Turkey’s thriving cosmetic and personal care industry has found a receptive market in the UAE, said a statement.
 
Since 2015, the Turkish cosmetics industry has seen an upward trend in export values with an average annual growth rate of 10 per cent, it said.

Globally, Turkish personal care products exports reached $696 million in 2016 and are projected to cross $50 billion by 2023, it added.

Key factors that have contributed to the success of the Turkish cosmetics industry in the UAE include their 100 per cent Halal certified products, quality ingredients and a diversified range, said a statement.

Halal cosmetics refers to products that only contain permissible ingredients according to Islamic law. They are a huge advantage and attraction for the region’s discerning consumers, it said.

Mehmet Buyukeksi, chairman of TIM, said: “A large number of multinationals rely on Turkey for quality raw material and industry know-how. They have set-up their manufacturing facilities in Turkey for these reasons.”

“We are confident that cosmetics exports will continue to surpass expectations across the region. We look forward to showcasing Turkey’s leading cosmetics products and its experienced and knowledgeable producers at Beautyworld Middle East,” he added.

Around 100 renowned Turkish cosmetic producers are participating in the 23rd edition of Beautyworld Middle East, and showcasing their latest advancements in cosmetology and beauty products for the UAE and the Middle East markets.

The event which kicked off yesterday (May 8) will conclude tomorrow (May 10), at the Dubai International Convention and Exhibition Centre.  

Turkey specialises in a wide variety of cosmetics and personal care products ranging from bath and shower products, beauty and skincare, to hair, dental hygiene, perfumes and toiletries, it stated. – TradeArabia News Service