Xerox Corporation is showcasing its new printing technologies and demonstrating its workflow and colour management software at the ongoing Gulf Print and Pack exhibition being held in Dubai, UAE.

The expo is a leading event for commercial and package printers in the Middle East and North Africa (Mena). It opened today (April 15) and will run until April 18, at the Dubai World Trade Centre.

Chris Lynch, head of production technology, Xerox Middle East and Africa, said: “The digital transformation era continues to push technology providers to innovate and offer their customers long-term benefits from print materials.”

“Therefore, the future of the print industry will continue to evolve and become more digitally competent,” he said.

“Our company enables technology providers to offer new value to the customers while making the sector more relevant to the market,” he added.

Xerox has set up a dedicated area for Inkjet solutions where visitors can interact and find out how they can benefit from the latest in print technologies, it stated. – TradeArabia News Service