US-based A10 Networks, a provider of intelligent and automated cybersecurity solutions, has signed a value-added distributor partnership agreement with Redington Gulf across the GCC besides Egypt, Jordan, Lebanon and Iraq.

As per the deal, Redington will promote A10 Networks’ entire portfolio of leading solutions including service provider network security to support IoT in the age of 5G, multi-cloud management, distributed denial-of-service (DDoS) with zero-day automated protection (ZAP), carrier-grade networking (CGN) and application visibility and analytics, said a statement from the company.

Ehab Halablab, regional channel manager – Middle East and North Africa (Mena) at A10 Networks, said: “As our company continues to increase focus and investment in the Middle East region, we require strong channel support to grow our share of the enterprise market.”

“We believe that Redington, with its vast channel network, can help us to recruit new reseller partners into our Affinity Partner program,” he stated.

Halablab said: "A10 Networks will also rely on their sales and marketing expertise and technical training services to promote our brand and increase our partners’ knowledge of our company’s technologies."

“Redington has a strong portfolio of security vendors that provide solutions like SIEM, IPS, DLP, packet broker and forensics, which complement those of our company. This plays well for both our companies and provides growth opportunities. We look forward to growing our footprint in the region through this new partnership,” he added.

With the addition of A10 Networks, Redington can now build and offer partners and customers a robust, end-to-end solution, integrating complementary solutions from various vendors in the company’s portfolio, it said.

It also gives Redington the opportunity of revisiting existing customer accounts and using A10 Networks’ solutions to cross-sell/up-sell, it added.

Redington said as per the deal, it will be investing into a ‘train your trainer’ scheme, which involves a dedicated employee getting trained by the vendor.

The distributor will then act as an Authorized Training Centre (ATC) and build scheduled technical workshops to deliver high level technical training and updates to resellers and partners, including certification programmes.
 
Sayantan Dev, Senior VP at Redington Gulf, said: “5G and multi-cloud environments are two of today’s biggest trends that will transform the market.”

“5G and multi-cloud environments require the most automated and reliable security solutions to ensure that business-critical applications are protected and always available,” he stated.

“A10 Networks has proven market leading technologies in these areas, and as such, the vendor is an invaluable addition to our portfolio. We are excited to be able to offer the company’s security solutions to our partners and customers across the region,” he added.-TradeArabia News Service