The Khalifa Fund for Enterprise Development (KFED) has recently kicked off the first edition of ‘Al Ain Souq,’ which will run until November 21, to to support the local small and medium enterprises (SMEs). 

 

This follows its highly successful ‘Abu Dhabi Souq,’ which was launched five years ago.

 

This first edition features the products and services of some KFED-supported projects in Al Ain, while promoting the Fund’s social initiative dubbed as ‘Sougha.’

 

The event being held at the Hazza bin Zayed Stadium in Al Ain, continues to draw VIPs, entrepreneurs, and visitors across the UAE. According to KFED, the ‘Al Ain Souq’ is an opportunity to promote the projects of Emirati entrepreneurs in Al Ain and provide them with a platform to showcase their offerings and network with their like-minded peers. KFED organized the event to foster active engagement between its members based in the city. It also serves as an ideal venue for the participants to exchange ideas and experiences as well as introduce their respective businesses to participating suppliers, distributors, and stakeholders.

 

Mouza Al Nasri, acting chief executive officer of KFED, said: “Over the past 12 years, Khalifa Fund has been tirelessly promoting entrepreneurship in the UAE to help drive the local SME sector. This latest event confirms our unwavering support for innovative projects and creative business ideas by creating new spaces and markets to showcase national SME products and services. Through this initiative, Emiratis can introduce their respective businesses to investors, experts, and stakeholders in various vital sectors within the UAE.”

 

She emphasised that the ‘Al Ain Souq’ is an ideal and interactive platform to showcase some of the most prominent projects supported by KFED as part of its efforts to encourage young Emiratis to be involved in innovative activities. The Fund assists local entrepreneurs in their bid to turn their creative ideas into a reality and make them a positive contributor to the socio-economic development of both Abu Dhabi and the UAE.

 

Al Nasri added: “Since KFED’s establishment as a government entity supporting the local economy, it has remained active in its commitment to promote entrepreneurship and empower startups and SMEs in the country. Under our umbrella, we have national enterprises involved in education, medicine, industry, agriculture, trade and other vital sectors. We are committed to continuously providing them the needed support.” - TradeArabia News Service