Aluminium Bahrain (Alba), the world’s largest smelter ex-China, has taken the lead by hosting virtual ‘Market Update’ sessions with its customers worldwide. 

 

Organised in cooperation with CRU, these sessions are aimed at updating them about how Alba is navigating through the impacts of Covid-19 pandemic as well as addressing latest industry developments. 

 

Being held for four days, the first and second sessions were held on September 3 and 4 followed by the third one today (September 9). A first-of-its-kind initiative, the final session will be hosted tomorrow.

 

On the initiative, Alba’s CEO Ali Al Baqali said: "Covid-19 has undoubtedly brought the aluminium industry closer as we prepare ourselves to emerge from this pandemic stronger."

 

"Alba’s unique virtual collaboration with CRU enabled us to not only reach-out to our customers and offer our superior services but also assert our unwavering commitment to Safety, Efficient and Agile Operations," he added.

 

Alba customers from different regions actively participated in the ‘Market Update’ sessions, which featured Alba’s Chief Marketing Officer Khalid Abdul Latif along with CRU industry analysts including Eoin Dinsmore and James Wren.-TradeArabia News Service