Dubai’s Roads and Transport Authority (RTA) said it will rename five Dubai metro stations, after signing an agreement granting Sharaf Group to change the Al Fahidi Metro Station to be renamed Sharaf DG Metro Station.

Hasan Al-Mutawa, Director of Rail Operation, Rail Agency, RTA revealed that RTA would rename four other Dubai Metro stations, namely First Abu Dhabi Bank to Umm Al Sheef, Noor Bank to Al Safa, Damac to Dubai Marina, and Nakheel to Al Khail.

He noted that the new step was taken as part of a process of restructuring the naming rights strategy.

“RTA embarked on a plan starting on November 25, 2020 and continuing up to the first week of February 2021 to finalise the renaming of five metro stations. The process involves updating names on the external signs and the smart and E-Systems of the public transport network as well as the voice notice onboard the metro trains. Therefore, we invite the attention of the Dubai Metro riders to take note of the change in the names of stations displayed on those media,” added Al Mutawaa.

 Abdul Mohsen Ibrahim Younes, CEO of Rail Agency said: “We are pleased once again to enter in strategic partnership with Sharaf Group, the leading establishment in the distribution of electronics and electric items of various types. The group boasts of a reputable image all over the UAE, thanks to its innovative products and solutions in this line of business.”

“The metro stations naming rights initiative offers a fabulous investment opportunity to private firms and organisations in various trading, financial and service sectors in the UAE. It enables investors to showcase their names and brands in a vibrant city like Dubai with such a high-profile standing in the business, service, finance and tourist industries,” added Younes.  – TradeArabia News Service