Indian AI start-up Haber has announced its foray into the Middle East and North Africa (Mena) market with its industry-transforming AI technology. 

 

Based out of Pune, Haber is a major provider of solutions that automate tedious manual processes such as sample collection, measurement, analysis and intervention at factories. 

 

The company has raised $27 million to date through three rounds of funding and is backed by Accel, Elevation Capital, Ascent Capital, Beenext, Temasek Partner Mukul Chawla and the founders of Grey Orange. 

 

Haber envisions building a strong team, clientele base and deploying over 200 eLIXAs in this region in the next 2 years. Haber’s expansion is the perfect example of how delivering value to the customer can make a business grow across geographical boundaries.

 

With the economy booming and pacing up, AI is being introduced more into industries to achieve maximum efficiency. The process manufacturing industry has been no exception to this. There is a growing demand for reducing cumbersome and error-prone manual processes, said the statement from Haber. 

 

Its AI-based plug and play solution perfectly serves the needs of the industry and ensures maximum output. It reduces time waste and errors that may arise due to manual testing and dosing. It has built a first of its kind solution which automates the entire cycle from data collection, analysis and up to intervention.

 

After having been tried, tested, and proven in the Indian markets, Haber is now entering the region, which is a very promising market, estimated to be valued at $2 billion across industries, said a top official. 

 

"Mena being one of the fastest-growing economies and the fact that it’s on the lookout for technology to transform the industry has made it the best location for Haber’s next step," remarked its CEO Vipin Raghavan. 

 

"The excellent talent pool in this region would further help us in setting up our own manufacturing unit and data science teams here to expedite our services," he noted.  

 

According to him, the AI solutions will ensure that the industries are at their most efficient as well as sustainable by reducing both water consumption and carbon footprint. 

 

Ensuring overall equipment efficiency has been the key behind Haber’s success. Since 2017, Haber has helped the industry save fifty billion litres of water and eliminate half a million tons of carbon emissions.

 

Haber's entry into the region would thus not only support the industry but also create job opportunities for talent from various fields like engineering, data science and management. The expansion would further be supported by trade agreements between India and countries like UAE, which signed the free trade agreement late last week.-TradeArabia News Service